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Product Manager

3 weeks ago

Singapore TikTok Full time

Responsibilities
About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the team
The User Growth team (UG) at TikTok plays a core role in the acquisition, activation, and retention of billions of users through our globally popular products such as TikTok, Lemon8, CapCut, etc. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of TikTok products. The creative team at UG is looking for a talented and self-directed senior professional to generate, manage, and evolve the creative initiatives for our suite of industry-leading products.

1. Responsible for planning and designing products related to ad placement, supporting the global ad placement of ByteDance products.
2. Monitor and conduct statistical analysis of the ad placement system and ad data, optimize the ad placement plans, produce product iteration strategies, promote the continuous iteration of products and algorithms, and be accountable for ad placement outcomes.
3. Continuously optimize processes and platform capabilities from both business and platform perspectives, while maintaining ongoing iterations to promote business efficiency and process perfection.
4. Coordinate internal and external resources within the team, ensuring the project operates efficiently and maintain control over the product launch quality and actual implementation results.

**Qualifications**:
1. Must have a profound understanding of advertising systems and advertising algorithms, a deep cognition and understanding of internet advertising, as well as the capacity to make judgments and learn quickly.
2. Demonstrated goal-oriented and structured mindset, clear and meticulous logical thinking abilities, sensitivity to data, strong ability to analyse data, and capability to identify and delve into problems via data, proposing viable solutions.
3. Possess strong communication, coordination, and advancement skills, able to effectively organize and facilitate project implementation by utilizing resources from various parties.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.