Senior Specialist, Product Marketing

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a

culture of inclusion

for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation and delivers better business results.

Job Title

Senior Specialist, Product Marketing

**Job Description**:
Senior Analyst, Product Marketing Asia Pacific

General Information

Company name Mastercard Asia/Pacific

Department name B2B Marketing - Asia Pacific

Short department overview AP Product Marketing is part of AP B2B Marketing. It aims to:

- Be the resident marketing expert for all our suite of products & solution. Leverage market intelligence & insights about payment usage trends and competing products to identify new opportunities.
- Collaborate with product team to design and develop sales enablement materials & compelling sales tools for sales team to leverage & sell.
- Explore creative and relevant way to communicate Mastercard’s product story.
- Support all go-to-market product launch to create awareness & drive adoption & usage. Partner with Research team to provide insights into design of product & features to that will create differentiation for end users.
- Distribution of all marketing content (product and merchant content) via marketing owned platforms for easy access.

AP Product marketing works closely with all stakeholders in the Product & Marketing organization at Global/Division/Country level. We also partner and leverage appointed agencies to deliver successful outcomes aligned to our objectives.

Information on Roles and Responsibilities

Context and scope of the role

1. Drive a confident and conversant sales force
- Develop a broad understanding of Mastercard’s business through close partnership with Product & Services leads & translating this into compelling product story in the form of sales enablement materials. Such materials can take a variety of creative format including interactive tool, powerpoint deck, videos & demo.
- Day-to-day lead overseeing the maintenance and re-certification of 400+ sales materials on our internal Product & Sales Center to ensure that all materials are up to date (content and branding) and relevant for the sales team to leverage

2. Build awareness of Mastercard as a forward-thinking paytech company beyond cards
- Input to B2B narrative that position Mastercard as a credible organization beyond card solution.
- Pilot lead generation campaigns for Mastercard’s new and existing B2B solutions, including all core, digital & fintech product & solution.
- Support externally sponsored & internally curated customers events and exhibitions to showcase products/solutions & customers engagement

3. Drive usage of Mastercard products with partners
- Develop B2B2C toolkits for key Mastercard Products & Services, that will enable partners with the assets they need, to drive usage of our solutions

4. Support in development marketing owned platforms, enhance and maintain platform whilesupporting external partners.
- Own the platforms end to end
- Review of platform from a customer user journey perspective to ensure optimal customer experience - recommend and execute enhancements as needed
- Drive usage to platforms

Deliverables - Successful delivery of compelling sales enablement materials.
- Manage agencies to efficiently deliver sales enablement materials that are on strategy & in a timely manner and to budget.
- Execute and deliver lead generation programs and activities.
- Any specific skills, academic background or prior work experience preferred for this role? - University degree
- 5 years experience in working for or dealing with advertising / media / digital marketing agency
- Good project management skills. Ability to multi-task and work on multiple projects concurrently
- Good team player and relationship management skills.
- Strong influencing & negotiation skills as this role requires working through others to deliver.
- Ability to work independently
- Resourceful with good analytical skills
- Proficient in creating reports and presentations
- Experience with B2B marketing and/or payments industry will be an advantage

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

- Abide by Mastercard’s security polic