Marketing Associate, Livestream Team

1 week ago

Singapore Shopee Full time

Department Marketing
- LevelEntry Level
- LocationSingapore

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

**About the Team**:

- We are looking for a highly motivated and hands-on individual to join our SG Marketing team as part of the Livestream Team. This role is perfect for someone who thrives in a fast-paced environment and is passionate about livestream production and campaign strategy. You will play a pivotal role in planning and executing engaging livestream campaigns to grow our ecosystem, boost platform engagement, and drive sales.

**Livestream Production & Execution**
- Lead the end-to-end production of livestreams for major campaigns (e.g. Double Digit Sales, Super Shiok Sale, Mid-Month Mall Sales, and seasonal events), from content ideation, brand nomination, content planning, to real-time stream management
- Set up and operate livestream production equipment (cameras, audio gear, lighting, switchers) and manage studio infrastructure, ensuring seamless execution across both studio and remote setups
- Troubleshoot technical issues swiftly during live broadcasts to minimise disruptions and ensure a smooth viewer experience
- Continuously optimise stream quality and workflow based on performance insights and post-stream feedback

**Campaign Planning & Strategy**
- Lead the end-to-end planning and execution of livestream marketing campaigns, ensuring they are aligned with key business objectives and topline growth targets
- Work closely with internal teams (e.g. Marketing, BD, KOL, and Product) to develop and run engaging, high-impact livestream campaigns that drive user engagement and sales
- Manage the Livestream Incentive Program, including its planning, execution, and performance tracking, to attract, retain, and grow a strong pool of streamers on the platform

**Performance Tracking & Optimisation**
- Monitor and analyse livestream campaign performance, leveraging data to optimise future campaigns
- Build performance dashboards and trackers (GSheets or Excel) to provide clear reporting on key metrics

**Competitive & Market Intelligence**
- Stay updated on competitor livestream trends and innovations, identifying best practices and opportunities for differentiation

**Requirements**:

- Bachelor’s degree in Business, Marketing, Arts in Media Production, Media Studies, Mass Communication or any relevant discipline
- Strong technical know-how of livestream tools (e.g., OBS) and hands-on production experience, including studio management and camera, lighting and audio setup
- Strong communication and interpersonal skills to manage stakeholders and partners
- Excellent organizational, analytical, and problem-solving abilities
- Proficiency in Microsoft Excel and PowerPoint; familiarity with Google Sheets
- Comfortable navigating a dynamic marketing environment

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