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Marketing Leader, Global Beauty, Vision Care

3 weeks ago

Singapore Johnson & Johnson Full time

Johnson & Johnson Vision, a member of the Johnson & Johnson Family of Companies, is currently seeking a **Marketing Leader, Global Beauty** to be based in Singapore.

Johnson & Johnson Vision is committed to improving and restoring sight for patients worldwide. Since debuting the world’s first disposable soft contact lens in 1987, it has been helping patients see better through their world-leading ACUVUE® Brand Contact Lenses. In 2017, J&J expanded into cataract surgery, laser refractive surgery (LASIK) and consumer eye health and now serves more than 60 million patients a day across 103 countries with its eye health portfolio.

Thriving on a diverse company culture, celebrating the uniqueness of our employees and committed to inclusion. Proud to be an equal opportunity employer.

The **Marketing Leader, Global Beauty** is responsible for defining and shaping short term and long term strategies and go-to-market solutions that will enable our Beauty business to grow in a highly competitive category. The scope of work is global, with a focus on Asia. This role will have 1 direct report.

**Duties & Responsibilities**
- **Consumer Insights** - Understand the Beauty consumer (across different life stages) in terms of lifestyle, psychographics, attitudinally and spending habits to truly create a holistic marketing plan to Beauty seekers.
- **Strategy Development **- Drive Category strategy globally with a focus on Asia:

- Manage Product Portfolio (across internal and external innovation) to drive flexibility and speed to market
- Set adequate pricing strategy across full beauty portfolio
- Build winning channel strategy to enable us to drive a sustainable beauty business (both current and new channels)
- Establish global customer value proposition to differentiate against key competitors
- **Upstream Innovations** - Shaping upstream innovations in strong collaboration with HQ and cross-functional leaders.
- **Downstream Innovations** - Lead downstream innovations and develop plans for new product launches & key activities:

- Size Opportunities and ensure every NPD is relevant to the category/retailer
- Build Retailer activation planning to win wearer preference in highly competitive space
- Lifecycle management to optimize portfolio productivity
- Develop Claims roadmap to support both internal and external innovations
- **Wearer and Customer Experience** - Build End to End Beauty Contact Lens wearer journey:

- Drive digital marketing strategies, including social media campaigns and SEO
- Develop Content Creation through best-in-class campaigns and any other brand related content
- Safeguard the brand’s image across all marketing initiatives and regions
- Implement technology solutions to enhance the Beauty Contact Lens wearer experience
- **Commercial Impact -** Influence markets to drive action towards operationalizing and implementing strategic choices with business model choices and shaping P&L in partnership with markets and finance teams.
- **Team Leadership -** Lead and mentor a global marketing team, ensuring they have clear objectives, resources, and ongoing professional development opportunities
- **Stakeholder Management -** Connect and shape with other functions (Global Strategic Marketing, Finance, Supply Chain, R&D ) to ensure global beauty strategy is aligned with overall business objectives

**Qualifications**:
**Qualifications**
- Minimum bachelor’s degree required.
- A master’s degree or equivalent is strongly preferred.
- A minimum of 12 years of strategic marketing experience is required.
- A minimum of 3 years of FMCG experience is preferred.
- Global / Regional experience is preferred.
- Experience in Channel/Retail Activation is preferred.
- Holistic business thinking exposure with clear evidence of addressing business challenges and delivery.
- Demonstrated ability to influence cross-functional and senior management to impact decision-making is required.
- Strong knowledge in strategic marketing planning, branding and product messaging for consumer, shopper and professional.
- Strong data analysis skills, comfortable analyzing campaign results, working on financial models.
- Ability to shape vision, strategy and execute with evidence/ fact based mindset to pivot plans with real time/ informed learnings
- Commercial experience in Asia will be an added advantage
- Strong leadership, communication and influencing skills, Agile mindset & strong analytical skills. to different cultures and markets.
- Ability to work in matrix environment
- This position requires up to 15% international travel.