Cluster Marketing Manager

**About us**

Holiday Inn Singapore Little India

Travel is a journey. We help make it a joy.

Starting with a warm, inviting welcome for all guests, whether travelling on business or for fun, enjoying a quick night, or relaxing for the week. We thrive on making our guests stays brighter, helping them create memories that will last a lifetime. Irresistible smiles are our specialty. We should know, we've been on our journey since 1952. So if you can help us spread the joy of travel to all, we'd love to give you a warm welcome to the Holiday Inn® family.

Holiday Inn Express Singapore Clarke Quay

Holiday Inn Express is the smart choice for savvy business and leisure travelers, offering a relaxed, affordable and hassle-free stay every time. Located at the heart of key business and leisure districts, every Holiday Inn Express is just steps away from dining and entertainment options. As a Team Member at Holiday Inn Express, you will experience a variety of roles in your daily job and will be empowered to make a difference. You will be part of a multi-skilled, multi-talented, collaborative and action-oriented team to deliver the SMART experience, providing everything our guests need and nothing they don’t.

**Your day to day**

As the cluster marketing lead, you are responsible for driving the cluster of hotels’ marketing effectiveness across different primary areas of focus such as:

- Maximise and generate brand awareness and revenue demand though the implementation of marketing initiatives that drive measurable performance focusing primarily on Hotels and Restaurants & Bars Marketing
- Responsible for the planning, directing, controlling, coordinating and participating in all Public Relations activities. You will also help to create a desired work culture around our Winning Ways of the InterContinental Hotels Group and embrace the IHG Commitment
- Generate and drive online leads and revenue including but not limited to development of distribution channel strategies and action plans to grow web revenue, aligned to the brand, loyalty brand and outlet marketing strategies to achieve a low-cost book direct revenue, market share growth and brand preference.

**Duties and Responsibilities**

**Marketing**
- Manage and execute the annual marketing calendar that delivers consistent messages across all touchpoints, with the objectives of revenue generation in mind.
- Interfaces with regional marketing team for cross-border and/or national promotions pull-through.
- Develops and implements property-wide campaigns and packages to meet or exceed the needs and expectations of the brand’s target customer profile focusing on maximizing return of investments.
- Manage and monitor the annual marketing budget closely to ensure optimal utilization of funds.
- Stewart and champion meaningful partnerships with key stakeholders to derive maximum value and returns through building win-win collaborations.
- Ensure local consumer marketing reflects the voice of the Brand and adheres to brand standards.
- Works closely with the Marketing team to develop social/digital activities and utilizes best practices (e.g. Local Measure) to monitor and optimize the guest experience.

**Public Relations**
- Manage and execute a PR programme focusing on earning media placements through media drops, hosting, tastings, VIP/media events, press releases and media alerts.
- Develop and build a strong network that is ready to activate across both consumer and trade media.
- Key liaison for all media channels acting as the face of the Hotel and R&B across all media familiarization trips and visits.
- Maintains clipping files pertaining to the hotel(s) based on daily perusal of the media and provides same to other departments, other hotels, corporate public relations, as appropriate.
- Update and housekeep all media clippings and tracks progress and results of such earned media placements.

**Performance Marketing**
- Develop and execute strategies for account structure, bid optimisation, creative testing, and keyword and ad copy optimisation.
- Drive brand awareness online, as well as generate direct leads and revenue for the booking engine.
- Set clear and measurable KPIs to achieve maximum returns on investment for all paid media.
- Lead the in-house campaign management, optimisation and reporting of metasearch campaigns.
- Implement and analyse the measurement of all digital activity to ensure effectiveness, proper usage and awareness of analytics data.
- Report and review performance marketing campaigns with internal stakeholders.

**Content marketing**
- Strengthen customer relationships through social and earned media, monitoring both hotel, R&Bs and competitors’ presence on social media for performance enhancement
- Develop and implement KOL outreach programmes for Singapore and key source markets
- Create and maintain a social media editorial calendar and posting schedule with acquisition, and engagement metrics in mind
- Copywrite eDMs