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Marketing Lead

2 weeks ago

Singapore Mun Siong Engineering Limited Full time

COMPANY DESCRIPTION

With more than five decades of strong industrial leadership and listed on the Singapore Exchange, Mun Siong Engineering Limited is one of Singapore's leading one-stop solution providers for oil and gas, process, chemical and pharmaceutical industries. The Group offers a range of Mechanical services in Engineering Design, Construction and Projects work, Maintenance & Turnarounds, Specialised Services, Electrical & Instrumentation services and Scaffolding, Insulation and Painting work for the Oil & Gas, Petrochemical, Energy, Pharmaceutical & Power industries.

We are in the forefront when it comes to maintenance works and turnkey projects. We have successfully completed numerous green and brownfield construction of plants and facilities projects; turnaround and de-bottlenecking projects.

As an integrated service provider, Mun Siong Group is also able to provide design and engineering solutions and the ability to deliver superior quality products and services to its customers.

DESIGNATION : Marketing Lead

RESPONSIBILITIES
- **Oversee & lead the marketing and corporate communications segments.**:

- ** Develop and Implement Product Marketing Strategies (Pricing, Advertising, Product Launching)**.
- Perform market research and identify clear positioning; determine the most appealing features of products and craft compelling messages across marketing channels.
- Develop engaging and educational product marketing campaigns that reach a wide target audience and outline product marketing deployment timelines for the year.
- Work with various teams (Contracts, Procurement, Operations, Sales) to implement strategies.
- Responsible and focus on three levels of the Sales Funnel (Acquisition, engagement, conversion, and retention).
- Develop Awareness / Consideration / Preference Campaigns
- Works closely with Business Development Manager to develop effective marketing strategies.
- Plan, budget and manage roadshows and exhibitions, as well as internal and external corporate events.
- Identify relevant opinion leaders, influencers, media, and content partners who can serve as advocates or partners in co-creating content and developing value offerings.

QUALIFICATIONS
- Min. Diploma / Degree in Marketing / Business Management or equivalents.
- ** Min. 5-8 years proven experience as Product Marketing Lead, Brand Lead or similar role in B2B space. Background in design and copywriting is a plus.**:

- ** Deep understanding of market trends and product lifecycles.**:

- Firm grasp of ways to develop strategic product marketing campaigns and familiar with product marketing tactics (integrated marketing campaigns).
- Strong communication and project management skills.
- Possess excellent leadership, presentation, and writing skills.
- Positive attitude, with customer-oriented interpersonal skills.
- Self-driven and highly motivated to achieve revenue sales targets. Possess a valid Class 3 Driving license.

OTHER INFORMATION
- 5 Working Days (Mon to Fri), 8.00am to 5.30pm
- Permanent full time position