Product Lead

**WHO ARE WE**

TotallyAwesome is Asia-Pacific’s No.1 platform curating the largest supply of media inventory engaging Under-18s safely. We enable a youth-safe digital ecosystem with more than 500 million monthly active users across APAC. We adhere to and support international governments’ most advanced regulations protecting kids’ and teens’ data privacy. We do this through the deployment of bespoke technology designed specifically to offer youths contextual and customised content through age-appropriate engagement. We constantly strive to maximise a brand’s utility through relevant and engaging executions, this year launching our award-winning contextual Programmatic Playground solution and TotallyPlay which takes the confusion out of marketing to Under-18s in the gaming ecosystem through unbiased, science-backed, human-first, and audience-safe and locally nuanced strategies.

Its headquarter is in Singapore, with offices in Australia, Indonesia, Japan, Korea, Philippines and Vietnam.

**JOB RESPONSIBILITIES**

Overview: As a Product Director you will be accountable for setting the vision and strategy for TotallyAwesome’s key products and platforms within your portfolio. Working with the Head of Business Acceleration and senior leadership team, you will provide data-driven insights, recommendations and metrics of success to influence deliverables that will solve pain points across the operations. This includes our Enterprise Advertising suite consisting of media, analytics and planning functions.

You will engage with teams of designers, engineers and analysts to see products through their entire lifecycle — from concepting through to validation, building and testing as well as iterating post launch.

**How will YOU contribute to the Team?**
- Your new role as a product lead will see you work our various teams across, Sales, Account Management, Media planning operations, Data and Research to ideate, identify, qualify, experiment and explore, taking new products and experiences to our customers.
- You will be required to inform and execute the business’s digital product roadmap, focusing on great user experience, empowering our internal and external stakeholders to achieve their goals through the data products we build.
- Plan and conduct stakeholder interviews, then synthesize results for both engineering team and Head of Business Acceleration.
- Work closely with the engineering team to co-design solutions and validate priorities on feature sets of our digital products.
- Hands on creation of prototypes a different stages of fidelity to test with users.
- Research and monitor competitor platforms and market trends to ensure Totally is evolving to meet customer needs (Brands, Media Agencies, Publishers, Influencers, Business partners).
- Support the engineering team with the delivery of validated solutions, then measuring and reporting on their success.
- Take ownership of operationalizing and scaling delivery functions (located in Vietnam) to meet our product strategy

**DESIRED SKILLS AND EXPERIENCE**

**Do YOU have what it takes to succeed?**
- A proven track record of requirements analysis and delivery management capabilities across a range of digital and technology based projects
- Experienced in ideation and co-design tools and methods, along with commercial and business case experience
- Previous Digital Product experience with an understanding for the UX/UI process
- A passion for solving business problems, coming up with solutions and briefing teams
- An understanding of BI and data analysis to understand user behaviors
- Proven experience in product roadmap design, managing product backlog and product life-cycle
- The ability to define and measure product features and benefits and their effectiveness
- Has worked within an Agile/Scrum based delivery model
- Minimum 4 years of experience in a delivery or strategic (digital) product development related function
- Synthesizing down big ideas that come from brainstorming, through to the creation of mock-ups to the precision of execution and business impact
- Must be open and adaptable to new ways of thinking and delivery solutions
- Exposure to media/adtech industry in a strong Plus
- Ability to build and grow teams in a fast pace environment is essential

**OUR ETIQUETTE**

At TotallyAwesome, we work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. In our culture, you are encouraged to:

- Be more AWESOME than you were yesterday
- Be BRAVE, experiment and share experiences
- Be AGILE, priorities tasks regularly to deliver outcomes
- Be ACCOUNTABLE to each other

Our people are at the heart of what we do at TotallyAwesome and the driving force behind our growth and success. We value our culture as the lifeblood of our business and work hard every day to maintain this as we continue to grow and scale our team. We believe in offering opportunities to learn an