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Public Relations Manager

3 weeks ago

Singapore OSVALDO FAMILY'S KITCHEN PTE. LTD. Full time

**1. Public Relations Strategy**:

- Develop and implement PR campaigns to enhance the restaurant's reputation and attract customers.
- Monitor market trends and local dining preferences to craft tailored communication strategies.

**2. Media Relations**:

- Build and maintain relationships with local and international media outlets, food critics, and bloggers.
- Write press releases, media kits, and pitch stories highlighting the restaurant's offerings, chef expertise, and special events.

**3. Social Media and Online Presence**:

- Manage the restaurant's social media channels, ensuring consistent and engaging content related to Italian cuisine, promotions, and events.
- Respond to online reviews and feedback on platforms like Google, TripAdvisor, and Facebook.

**4. Events and Promotions**:

- Organize and promote events such as wine pairings, cooking classes, and themed nights to attract diners.
- Collaborate with chefs to create seasonal menus or unique dining experiences for PR purposes.

**5. Stakeholder Engagement**:

- Act as the primary point of contact for partnerships with local businesses, food festivals, and tourism boards.
- Establish and maintain relationships with influencers and brand ambassadors.

**6. Crisis Management**:

- Develop and execute crisis communication strategies to handle negative publicity or customer complaints.
- Ensure timely and effective responses to media inquiries during challenging situations.

**7. Branding and Messaging**:

- Oversee the consistency of the restaurant’s branding and messaging across all platforms and materials.
- Collaborate with designers to create visually appealing promotional materials.

**8. Monitoring and Reporting**:

- Track PR campaign performance and media coverage, analyzing the ROI of initiatives.
- Provide regular reports on public sentiment and the effectiveness of PR strategies.

**9. Cultural and Culinary Advocacy**:

- Highlight the authenticity and heritage of Italian cuisine to resonate with Singapore’s multicultural audience.
- Work with the culinary team to promote ingredients or recipes that align with Italian culinary traditions.

**10. Customer Engagement**:

- Enhance customer loyalty by organizing VIP events, loyalty programs, or special dinners for regular patrons.Interact with customers to gather feedback and create personalized dining experiences.

**Job Requirements**
- Relevant Experience for 5 years
- Able to work split shifts
- Possess knowledge of Italian Wines and Cuisine