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Social Media Strategist

2 weeks ago


Toa Payoh, Singapore Ingrid Design Pte Ltd. Full time

Are you a strategic thinker who can craft killer content and lead brands through the ever-changing world of social media? Do you love transforming insights into scroll-stopping campaigns while juggling performance data, media buys, and client relationships with ease? If you’re as comfortable writing captions as you are presenting content plans, we’d love to hear from you.

**About the Role**:
We are looking for a Social Media Strategist to lead the strategy, content development, and client engagement for our growing portfolio of brands. This role is ideal for someone who thrives on ownership—from ideation and copywriting to performance analysis and client communication. You’ll work hand-in-hand with our Content Creator to bring your strategies to life through impactful visuals and video content.
- Strategy & Content Planning - Develop and implement bespoke social media strategies and monthly content calendars that align with client goals.
- Copywriting & Messaging - Write platform-specific captions and content that drive engagement and brand storytelling.
- Client Communications - Present monthly content plans and performance reports, manage expectations, and maintain strong working relationships.
- Paid Media Management - Plan, execute, and optimise media buys across platforms such as Meta, TikTok, and LinkedIn.
- Campaign Development - Ideate and execute integrated campaigns that boost brand awareness, engagement, and conversions.
- Performance Reporting - Monitor social analytics, track KPIs, and deliver data-backed insights with actionable recommendations.
- Creative Collaboration - Work closely with the Content Creator to ensure all visual assets align with the content strategy and campaign objectives.