Digital Marketing Manager

SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rights-holders, media platforms and fans to create and enable contemporary partnerships in sports.

While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

In Asia, SPORTFIVE has over 30 years of proven performance with offices in Singapore, Sydney, Shanghai, Hong Kong, Tokyo and Seoul. The industry leading agency specialises in delivering a comprehensive range of solutions and services for brands, right-holders and fans across the whole value chain. With dedicated teams focused on media and brand-led sales, content production, turn-key event management, design studio, digital marketing and activation, SPORTFIVE is well placed to support brands and rights-holders in creating valuable partnerships in the region.

SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

**About ASEAN United FC**:
ASEAN United FC is the premier football marketing platform for ASEAN football fans, that unites four of the region's largest football tournaments under one umbrella: the ASEAN Men’s Championship, the ASEAN Women’s Championship, the ASEAN U-23 Championship, and the Shopee Cup (ASEAN Club Championships). We are redefining fan engagement by offering exclusive access, match highlights, player profiles, and behind-the-scenes content, building an unparalleled experience both on and off the field. Our mission is to unite ASEAN football fans through digital innovation, driving passion, pride, and the celebration of the ASEAN football community.

**Role Overview**:
As the **Digital Marketing Manager**, you will play a pivotal role in driving the digital presence of ASEAN United FC across all digital touchpoints. You will oversee the digital marketing strategy for all four football tournaments, ensuring consistent engagement, visibility, and value for our event sponsors. This role also includes overseeing the social media team, ensuring that they execute the social content strategy effectively, driving growth in followers and fan engagement.

**Key Responsibilities**:

- **Digital Strategy & Execution**:

- Lead the digital marketing strategy for ASEAN United FC, ensuring alignment with the overall business objectives and fan engagement goals.
- Oversee the execution of performance marketing efforts, including paid search, display, and social media ads, ensuring campaigns drive ROI and align with event sponsorships.
- **SEO & Website Management**:

- Oversee SEO strategy and implementation to enhance visibility and organic traffic across ASEAN United FC’s website and other digital platforms.
- Ensure the website is optimized for both desktop and mobile audiences, providing an engaging, user-friendly experience
- Ensure the website supports multilingual functionality, offering content in **English, Vietnamese, Thai, and Bahasa Indonesia** to cater to a diverse regional audience.
- **Social Media Oversight**:

- Oversee the social media strategy and collaborate with the social media team to execute plans that drive follower growth, engagement, and fan community development.
- Work closely with the social media team to ensure content creation and strategy align with broader marketing campaigns and sponsorship requirements.
- Monitor and optimize social media content, performance, and fan interactions across platforms (Facebook, Instagram, Twitter, YouTube, TikTok, etc.).
- Oversee the CRM system to ensure effective segmentation, personalization, and communication with fans, driving both engagement and retention.
- **Sponsorship Fulfillment & Revenue Generation**:

- Collaborate with the sponsorship team to develop and execute digital strategies that provide value to sponsors, ensuring fulfillment of sponsorship assets across all digital channels.
- Monitor sponsorship delivery and performance metrics, making recommendations for optimization.
- Work with sales and marketing teams to develop additional digital revenue-generating opportunities.
- **Collaboration with Digital Media Agency**:

- Work closely with the external digital media agency to implement digital marketing strategies, ensuring alignment with internal goals and objectives.
- Manage relationships with the agency to ensure campaigns, content, and digital initiatives are executed effectively and on time.
- **Data Analysis & Reporting**:

- Use analytics tools (Google Analytics, social media insights, CRM, etc.) to track the