Social Media

2 weeks ago

Singapore Ark Group International (Hong Kong) Limited Full time

Our client, a global US financial institution is looking for a Social Media Manager to be responsible for planning, resourcing, and prioritizing all requests from marketing, technology and business stakeholders, specifically within our Social Media global needs. The remit spans across all digital touchpoints, yet specifically within Social Media. Focus of geography will be the APAC region, as well as any global insights when identified.

**Responsibilities**:

- Produce written and video analysis content across key asset classes for the consumption through social media.
- Monitor developments in the markets and produce timely, compelling written and video content around those developments utilizing fundamental, technical and sentiment analysis.
- Funnel their own content effectively into various social media platforms with varying requirements on post size and even voice - with an aim to pushing engagement back to full analysis on our properties.
- Push insights from internal tools and other colleagues with specialties in other markets to social media platforms to build awareness of the company’s broad expertise.
- Support the development of important evergreen and educational content.
- Work with the Content, Design, Product, Technology, Commercial and other internal teams to ensure market commentary content meets the needs of traders.
- Attend and contribute to regular social media and global content planning, as well as meetings with other global stakeholders.
- Work with your line manager and comp manager for specific and appropriate KPIs.
- Run reports to evaluate the effectiveness of content in different social platforms, leveraging those insights to determine useful testing.
- Produce and distribute commentary to media and provide follow-up responses to questions as they arise.

**To land this role you will need**:

- Minimum 5 years experience
- Strong understanding of FX, commodity, and indices markets and how to communicate them within a beginner, intermediate or advanced audience.
- Experience producing compelling content utilizing fundamental, technical and/or sentiment analysis.
- Social media expertise required and working within platforms with strong familiarity with main social media platforms such as X (formerly Twitter), Facebook, Instagram, and LinkedIn or others within the industry space.
- Experience working in virtual teams and working remotely with international resources & stakeholders.
- A demonstrated personal interest in the markets and trading
- Knowledge of SEO best practices a plus.
- Fluent in additional language (preference: Mandarin Chinese)

**What makes you stand out**:

- Persuasive communicator, both orally and in writing
- Ability to prioritize and execute in a highly dynamic, deadline-driven environment.
- Track record of delivery timely, compelling, error-free short
- and long-form market analysis content

**Education/Certification Requirements**:

- Bachelor’s degree in financial markets, economics, or similar concentration.
- Industry qualifications a plus (CFA, CMT, CFTe, etc)

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