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Digital Marketing Manager

2 weeks ago

Singapore Carrie K. Full time

If you are looking to spread your wings amongst a dynamic team where you are empowered to have direct impact the business and the brand, we have a position for an Digital Marketing Manager. This position will fit you if you are a results-focussed marketeer with 3 to 5 years experience in integrated marketing, and would like the challenge of building a brand, and autonomy to develop campaigns from strategy through to execution to drive qualified leads to our offline and online store.

Carrie K. is an award winning Singapore designer jewellery label that tells meaningfully uplifting stories through versatile, artisan-crafted jewellery inspired by our Asian Heritage. We invest in developing talent who want to make a real impact. The Carrie K. family consists of passionate, growth-oriented, can-do entreprenaurial spirits who embrace challenge and continual improvement. Are you one of them?

**Digital Marketing Manager Responsibilities**
We are looking for a highly competent and driven individual to join our dynamic marketing team. You will manage the following aspects of marketing to make Carrie K. the most recommended jeweller. Roles & Responsibilities include:

- Create value to our clients through relevant content that helps celebrate life's milestone and spark joy
- Contribute to strategic planning of annual / long-term marketing plan to drive forward agreed company’s objectives
- Create and execute digital marketing plans to drive meet revenue goals & traffic
- Track conversion rates and making improvements to webstore/offline
- Manage our automated Electronic Direct Mailer program, strengthen subscription list and build up different customers segmentations with relevant, valuable content
- Lead team to create compelling, engaging and interactive content on various social media platforms
- Organizing and manage online and offline events (planning to execution)
- Work closely with our Merchandiser to develop and implement effective product and pricing strategy
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Analyse business performance, industry and competitor trends and make recommendations on alternative courses of action

**JOB REQUIREMENT**
- Minimum 3 to 5 years’ experience in related discipline.
- Understanding of branding principles and knowledge of social/online media.
- Deep understanding of the digital landscape and E-Commerce consumer behaviour.
- Team player with good interpersonal skills.
- Able to multi-task and meet tight deadlines in a fast paced environment.
- A meticulous and organised worker with high level of personal initiative.
- Demonstrate strong leadership and people development background
- Understanding of website analytics tools (e.g., Google Analytics) and experience in setting up and optimising Google Adwords campaigns would be a plus.
- Experience in using Shopify, customer journey mapping and CRM would be advantageous.
- Experience in the jewellery or luxury category would be an advantage. Love for jewellery is mandatory