Social Media/marketing Specialist

1 week ago

Singapore SHOPPING BAG (S) PTE. LTD. Full time

**Responsibilities**:

- In-charge of implementing and managing social media programs of all brands. Be an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate.
- Create a comprehensive social media strategy to define programs that use social media marketing techniques to increase visibility and traffic across all brands.
- To run social media ads across all channels on a weekly basis and to ensure maximum exposure of brands. Ensuring tracking, collecting and analysing relevant social media metrics and ensure timely, effective and efficient reporting of all social media efforts.
- To ensure that marketing campaigns in-store are reflected digitally (eg: online store, social media pages). To also liaise with Store Managers and Merchandising Division to develop marketing strategies using social media and the execution of marketing ideas.
- To work closely with Design team to create in-store & online content that are relevant which includes ideation, production and post-production.
- To work closely with VM team to ensure display in-store are in line with branding and also updated with current promotional campaigns.
- Experiment with new and alternative ways to leverage social media activities and also to research and develop new media platform to increase the company presence.
- Assist in educating employees on how to incorporate relevant social media techniques into both corporate culture and marketing efforts.
- Partnering with landlords to run cost effective marketing campaigns for the brand.
- Partnering with external parties such as media, hospitals, banks, hotels, to build brand awareness and to improve brand recognition and recall.
- To handle sponsorship and KOLs and influencer’s requests.
- Assist the Corporate Sales Team and Merchandising Team to meet their market penetration and sales objectives.
- To assist Training division for content creation and management to be in line with Brand ethos
- Ensure that corporate gifting materials are constantly available for the team.
- Other ad-hoc duties as and when assigned by management.

**Job Requirements**:

- Minimum a degree in Marketing with at least 3 years relevant experience in social media and marketing platform
- Proven active involvement in creating social media content activities such as Facebook, Instagram, TikTok, Pinterest, YouTube Shorts and etc. Must have verifiable online presence.
- Proficiency in MS Office, particularly Excel and PowerPoint. Photoshop is a plus.
- Proactive, creative and able to think out of the box
- Good interpersonal skill and able to work with all levels within the company and across multiple disciplines
- Strong knowledge of user-generated content and the concept of viral marketing
- Strong verbal, written communication skills and detail-oriented
- Outstanding project management, organizational and analytical and problem-solving skills
- Sustainability driven mind-set

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