Marketing Manager

Ready to play ?
We are the champs in crafting and slinging sporting goods, apparel, and equipment. Whether you're smashing goals or conquering the great outdoors, Decathlon's got your back - because winning is our favorite sport
What is our culture like ?
- Where decisions spark High-fives:
Decathlon rocks a lively, sporty vibe where mistakes can turn into global victories. We tackle responsibilities with the same energy - turning challenges into triumphs
Our game plan? Preserving the world together
- Your career touchdowns:
At Decathlon, we're not just talking about career growth - it's a wild ride Lace up those career sneakers for limitless possibilities, whether scoring locally or making international moves. Your journey with us? An epic adventure
- Live for sports ? Now do it for a living:
At Decathlon, dive into sports madness with events, competitions, and a winning culture. Enjoy exclusive employee discounts for top-notch gear - where games and victories turn into epic celebrations
**Your responsibilities as Marketing Manager**:
The Marketing Manager will be responsible for developing and executing Decathlon’s brand strategy and communications plan, aimed at increasing brand awareness, improving brand image, planning and executing campaigns and driving customer acquisition and retention. This role is crucial for ensuring consistent messaging across all channels and enhancing the overall brand experience.
**Performance Indicators**:

- Increase Brand Awareness
- Improve Brand Image
- Customer Acquisition and Retention
- Prompted Awareness
- Campaign ROI
- Share of Voice (SOV)
- Organic Channels Traffic & Revenue

**Key Responsibilities**:

- Brand Strategy Ownership: Lead the development and execution of Decathlon’s brand communication and marketing strategy.
- Campaign Management: Collaborate with Campaign Leads to create and implement effective brand and marketing campaigns.
- Team Leadership: Manage Campaign managers, Content creators, Events leader and Social Media managers
- Cross-Department Collaboration: Work closely with the campaign commercial team (CSLs) to align brand image, messaging, and tactical commercial initiatives.
- Integrated Campaign Calendar: Own and maintain an integrated campaign calendar, ensuring message alignment across all channels.
- Product and Service Support: Coordinate with all business areas to plan and manage support for products and services as needed.
- Marketing Campaign Coordination: Oversee marketing campaigns across mass media, digital platforms.
- Creative Development: Brief and develop compelling creative messages, managing messaging hierarchies and optimizing for the appropriate channels.
- Agency Management: Oversee creative and media agencies, defining scope of work and performance KPIs.
- Budget Management: Set and optimize budget for greater ROI, demonstrating a sound understanding of growth through owned, earned, and paid channels.
- Brand Health Measurement: Champion the customer perspective within the business by understanding brand and customer metrics; set KPIs and activities to ensure positive brand health.
- Customer Insights: Collaborate with global teams and local agencies to analyze customer demographics and market opportunities, translating insights into actionable strategies.
- Marketing Research: Conduct marketing research to support projects and stay updated on current trends and guidelines.
- Campaign Reporting: Partner with CSLs to conduct Post Implementation Reviews, gathering insights and learnings from all marketing activities.

**Requirements**:

- Expertise in Brand Strategy and Campaign Planning
- Experience in Mass Media and Media Optimization
- Proficient in Customer Insights and Market Analysis
- Budget Management and ROI Optimization
- Skilled in Copywriting and Proposition Development
- Effective Creative Briefing, Agency management
- Experience in managing and coordinating cross functional teams
- Minimum of 5 years of experience in the Singapore market

**Benefits**:
**A remuneration That Grows With You**:

- Monthly bonuses, up to a whopping 20% of your base salary.
- Dive into the opportunity to become a Shareholder and share in the success of our global family.
- At the end of the year, reap the rewards of profit sharing based on the performances across the country.

**Climb the Career Ladder**:

- Elevate your skills with the power of our internal Decathlon Academy - upskill and re-skill your way to greatness.
- Chart your course with internal career progression opportunities in both retail and our incredible support team.

**Flexibility That Fits Your Lifestyle**:

- Enjoy a flexible spending allowance annually for Sports & Health related expenses, including dental, vision and wellness activities;
**️ Be the Ultimate Decathlon Insider**:

- Revel in a fantastic 20% staff discount on ALL Decathlon products - yes, including bikes, kayaks, tents, and everything else you need for your favorite sports

**❤️ B