Ai Strategy and Implementation Director

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

**AI Strategy & Implementation Director**

Maker Lab is looking for an AI Implementation Manager to join our team and own the development, strategic direction and implementation of AI tools, processes and adoption across our embedded teams and the business. With our clients being global players and our teams being well-versed in AI, we’re looking for someone who can push the boundaries of AI and further strengthen our offering to our clients and embedded teams.

As an in-housing agency, people are a large part of our organisation, and we’re looking for someone who can balance our people-first principles with innovation, ensuring our clients and teams can work effectively and efficiently to drive better results.

**Strategic AI Roadmap Implementation: Empowering In-House Excellence**
- **AI Strategy & Roadmap**:Develop and execute a comprehensive AI implementation roadmap aligned with the agency's strategic goals and client needs. Identify opportunities for AI to improve efficiency, personalisation, targeting, operational workflows, and performance measurement.
- **Solution Identification & Evaluation**:Research, evaluate, and recommend AI tools, platforms, and technologies (e.g., generative AI, predictive analytics, natural language processing, machine learning) that can be integrated into marketing workflows and internal central team workflows.
- **Project Management**:Lead end-to-end AI implementation projects, from conceptualisation and pilot programs to full-scale deployment. Manage project timelines, budgets, resources, and stakeholders, ensuring successful delivery.
- **Process Optimisation**:Identify and redesign existing marketing processes and internal processes to incorporate AI, ensuring seamless integration and maximising the benefits of automation and intelligence.
- **Vendor Management**:Liaise with external AI technology providers and consultants, managing relationships and ensuring solutions meet agency standards and requirements.
- **Client Management**:Work with our existing and potential clients to understand their requirements and how our AI solutions can work best for them. Play a crucial role in client interactions when needed.
- **Training & Enablement**:Develop and deliver training programs and best practices to educate embedded teams on AI tools, capabilities, and ethical considerations, fostering an AI-first mindset. Champion a culture of continuous learning and experimentation with AI, fostering a collaborative and inclusive environment where creative and data-driven problem-solving is encouraged and supported through the strategic use of AI.
- **Performance Monitoring**:Establish metrics and monitor the performance of implemented AI solutions, providing insights and recommendations for continuous improvement.
- **Risk Management & Ethics**:Ensure AI implementations comply with data privacy regulations, ethical guidelines, and agency standards for responsible AI use.
- **Stay Current**:Continuously monitor industry trends, emerging AI technologies, and competitive landscapes to keep the agency at the forefront of AI innovation in marketing.

You:

- Experience in marketing, consulting or technology focusing on AI and technology implementation, while having a strong understanding of advertising, marketing and the creative industry.
- 10 years of experience in the marketing or relevant industry
- Technical Knowledge: Familiarity with AI technologies (e.g., NLP, computer vision, machine learning), and understanding of the AI project lifecycle.
- Skills: Strong project management, analytical, and organisational skills; exceptional communication and stakeholder management abilities; experience with AI and digital transformation initiatives.
- Exceptional communication and presentation skills.