Marketing Manager/assistant Marketing Manager

1 day ago


Airport Boulevard, Singapore Experia Events Pte Ltd Full time

RESPONSIBILLITIES OF THE ROLE
- Develop and implement marketing plan consistent with the Event Strategy; aimed at improving market share and achieving objectives of strategic event goals.
- Develop and craft all activities of the marketing plan of the Event and achieve the objectives set for the activities.
- Constantly up-grade his/her knowledge of core business, marketing technology, market intelligence, leadership and communication skills.

Detailed job roles:

- Business-to-business marketing; maintain and manage close relationships with managed partners, media, sponsors, exhibitors, buyers and key attendees.
- Keep up-to-dated with the trend of technology in marketing, social media and other internal marketing channel and assets.
- Generate customer experience insights, strategy formulation, lead transformation management, roadmap and planning, analytics/insight generation - towards pre and post show.
- Execute performance marketing; conduct and compile marketing insight; utilize the marketing analytics from internal database. Provide feedbacks and insights on market trends to review and adjust marketing strategy and plans that meet the changing markets and competitive conditions.
- Plan and own overall digital performance marketing strategy (including but not limited to website development, SEM, social media, SEO and etc.) and be responsible for all performance marketing KPIs.
- Create and execute marketing content, editorial and marketing plans for social media channels; including Above the Line (ATL) and Below the Line (BTL) promotion materials.
- Manage and develop up-dated and targeted database; to maximize it function towards business needs.
- Define advertising objectives, recommend choice of media and allocate resources to esure advertising campaigns are effective, economical and appropriate for intended audience.
- Manage and monitor third party agency/project teams, by proactively gather and provide input into regular reviews, to ensure deliverables are meeting set targets, timeline and budget.
- Day-to-day marketing administration.

**Requirements**:

- At least 2+ years of relevant work experience in event marketing, product marketing and/or high-technology product management.
- Solid understanding of both online and offline channels.
- Able to perform high level strategic thinking to creative and detailed execution.
- Proven success in managing complex and multi-faceted marketing programs with the ability to drive projects through completion.
- Proven success in ATL & BTL development and execution.
- Demonstrated ability to work independently and autonomously.
- Superior oral and written communication skills.
- Strong in marketing data analytics.
- Worked in a fast-paced and highly cross-functional organization.

**Job Type**: Contract

**Salary**: $3,000.00 - $3,800.00 per month

Schedule:

- Monday to Friday


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