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Director, Growth Campaigns

2 weeks ago

Singapore Crypto.com Full time

**Responsibilities**- Campaign Strategy: Develop and refine a strategic growth campaign roadmap aligned with business objectives and growth targets, leveraging insights from market research and customer data.
- Hands-on Leadership: Lead by example, providing hands-on leadership to the campaign team, actively participating in campaign planning, execution, and optimization, and fostering a culture of collaboration, innovation, and continuous improvement.
- Audience Targeting: Define target audience segments and develop personalized campaign messaging and creative assets to effectively reach and engage target customers at each stage of the customer journey.
- Data Analysis: Utilize data analytics tools and marketing attribution models to track and measure the performance of growth campaigns, analyze key metrics, and derive actionable insights to optimize campaign performance and ROI.
- Experimentation and Optimization: Drive a culture of experimentation and continuous optimization within the growth campaign team, conducting A/B tests, multivariate tests, and other experiments to identify opportunities for improvement and drive performance gains.
- Budget Management: Manage campaign budgets effectively, ensuring optimal allocation and alignment with business goals and ROI targets, and providing regular budget forecasts and updates to senior leadership.
- Cross-Functional Collaboration: Collaborate closely with cross-functional teams, including marketing, product, sales, and analytics, to align growth campaign strategies with overall business objectives and initiatives, ensuring seamless execution and integration across all touchpoints.
- Performance Reporting: Generate regular performance reports and dashboards to track key campaign metrics, communicate campaign results and insights to stakeholders, and inform strategic decision-making and resource allocation.

**Requirements**:
- Bachelor's degree in marketing, business, or a related field; MBA or advanced degree preferred.
- 7+ years of experience in growth marketing, campaign management, or digital marketing roles, with a proven track record of driving revenue growth, customer acquisition and reactivations through successful marketing campaigns.
- Strong leadership and hands-on management skills, with experience leading and developing high-performing teams in a fast-paced environment.
- Deep expertise in developing and executing multi-channel marketing campaigns, with proficiency in digital marketing channels, traditional marketing channels, and marketing automation platforms.
- Analytical mindset with the ability to interpret data, analyze trends, and derive actionable insights to optimize campaign performance and ROI.
- Excellent communication and presentation skills, with the ability to effectively communicate complex ideas and strategies to senior leadership and cross-functional teams.
- Strategic thinker with the ability to develop and execute innovative and data-driven growth strategies that align with business objectives and growth targets.
- Crypto-enthusiastic.

Hybrid
LI-MK1

Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.
Transformational and proactive working environment. Elevate employees to find thoughtful and innovative solutions.
Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.
Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.
One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.

**Are you ready to kickstart your future with us?**

**Benefits**

Competitive salary
Medical insurance package with extended coverage to dependents
Attractive annual leave entitlement including: birthday, work anniversary
Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.

Personal data provided by applicants will be used for recruitment purposes only.

Job ID 1493418831