Principal Analyst, Apac Channels

2 weeks ago


Downtown Core, Singapore Informa TechTarget Full time

**Company Description**
Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

We’re a vibrant community of world-class practitioners - over 2000 colleagues strong - with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

**About Informa TechTarget**
Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.
Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

- Trusted information that shapes the industry and informs investment
- Intelligence and advice that guides and influences strategy
- Advertising that grows reputation and establishes thought leadership
- Custom content that engages and prompts action
- Intent and demand generation that more precisely targets and converts

The Canalys Channel team in Omdia is looking for a Principal Analyst to join our highly respected advisory team, which supports the world’s largest Fortune technology companies.

This individual will work in an experienced global team that specializes in the **technology partner ecosystem** **landscape** and will have a specific focus on the** Asia Pacific partner ecosystem.**In this role, the individual will assess how technology companies go to market through partnerships across a complex, dynamic region. The individual will lead an established research program, but also play an integral role in further evolving the offering, assisting in sales and marketing activities to drive client acquisition, as well as driving and executing the overall research agenda.

Main duties include the following:

- Oversee the annual research agenda for the Channels APAC service, and aligning with sister research programs in other regions.
- Conduct on-going primary research, including contacting companies for briefings to develop an understanding of their APAC channel strategies.
- Write short reports, blogs and develop presentations on trends pertaining to the APAC ecosystem.
- Connect with vendor analyst relations teams to ensure inclusion in briefings, events, and media releases.
- Support sales and marketing activities to get new clients to subscribe to the research program.
- Respond to client requests, working with account managers to ensure research needs are met.
- Lead in client engagements, demonstrating a depth of knowledge in SaaS.
- Manage research analysts that are supporting the service, serving as a mentor, reviewing their work, and setting objectives.
- Be available to attend briefings, meetings, trade shows and conferences across the region; foreign travel likely.

**Qualifications**
We are looking for someone with the following attributes:

- You are keen to learn about the APAC technology channel ecosystem and build your reputation as an expert in this field. You are self-disciplined to meet deadlines and operate with mínimal supervision. You are hungry and ambitious and want to see this research program continue to be a successful product for Canalys and Omdia.
- You know how to work with data, but also understand that insights come from expertise derived from primary research from conversations with their network. You are very focused on developing and fostering their network of contacts throughout the region.
- You are interested in technology and want to stay at the cutting edge. You are excited to learn more about different parts of the technology industry and to use your insights to guide industry executives.
- You are keen to promote their insights to clients and the wider industry. You understand that good communication comes in a variety of mediums including reports, blogs, presentations, webinars and conversations. Through these different means, you will ensure that you effectively communicate you analysis to key stakeholders.
- You work in a global virtual team so must be able to forge relationships over video. You are disciplined to work with mínimal supervision when executing primary objectives.
- Between 5 and 10 years of professional experience. Experience in the fields of market research, consulting, journalism, or a relevant role within a technology company preferred.
- Ability to travel domestically and internationally.
- Strong writing acumen. Strong speaker/presenter.
- Excellent Microsoft Office skills, including Excel, PowerPoint and Word.
- Culturally aware as the role involves working within a global virtual team environmen



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