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Assistant Trade Marketing Manager, Travel Retail
3 weeks ago
**Location**
- Singapore, Singapore
**Job ID**
- 0000012778
**Category**
- Sales, Marketing & Product Management
**Are you interested to unlock the potential of Travel Retail channel in APAC and help brand recruitment across the region?**
**Bring your Trade Marketing experience to the table and help craft the way LEGO engages with kids, families and adults in the APAC region**
**Core Responsibilities**- Overall marketing calendar development & its associated activation plans (e.g. in-store execution, showcases, CTA mechanics) - while being in sync with the broader APAC business-
- Drive implementation of new Shop-in-Shops (considering the complexity of a cross-market business)-
- Manage and evolve the way we work with marketing agencies to enable region wide executional capabilities - for both direct and indirect accounts-
- Responsible for overall marketing budget including GWP selection and allocation (in collaboration with Operations)-
- Integrate LEGO Airport Stores better with support structures available for LEGO Certified Stores-
- Work with global Travel Retail (TR) team on the annual Trade Show in Singapore (TFWA SG)-
- Jointly plan new LEGO Airport Store(s) Grand opening events with APAC TR & global TR teams-
- Adhoc support (e.g. facilitating partners’ access to LEGO assets, in-store executions, showcase claim validation, campaign AAR analysis)**Play your part in our team succeeding**
In this role, you would play a key role in helping LEGO accelerate our presence in the top airports across APAC. Being in a team of 3-4 people, there are opportunities to be creative and entrepreneurial as we build the business & category of toys in Travel Retail - to ultimately inspire and develop the builders of tomorrow.
As per Eric Maugein, LEGO Group’s APAC Regional President for Markets and Channels, “We want a presence across key airports in APAC,” and this is a role where you can directly drive impact to achieve this mission
**Do you have what it takes?**- 3 years of experience in Trade Marketing management or Brand marketing management-
- Consistent track record of developing and implementing successful trade marketing strategies-
- Experience in promoting and positioning brands within the travel/ retail sector-
- Knowledge of product launches, brand activations, and promotional campaigns-
- Experience in creating visually appealing displays and merchandising-
- Innovative and creative thinking to develop engaging and effective in-store promotions and marketing materials-
- Independent, driven and a self-starter - able to navigate through ambiguity-
- Excellent communication and presentation skills with an analytical mind-
- Appreciates and values teamwork and mutual feedback in ways of working-
- Ability to learn and to help teammates-
- Able to communicate well English and another APAC language in writing would be advantageous-
- Flexibility to travel as needed within the region**Please note**: This is a permanent position based in our Singapore office. Our flexible working model allows employees to work 2 days/week from home (3 days in the office). Relocation support is not offered for this role.
LI-RC1
**What’s in it for you?**:
**Here are some of what to expect**:
**Family Care Leave** - We offer enhanced paid leave options for those important times.-
**Insurances** - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.-
**Wellness** - We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.-
**Colleague Discount** - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.-
**Bonus** - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.-
**Your workplace** - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.
Thank you for sharing our global commitment to Children’s Rights.
**Just imagine building your dream career.**
**Then make it real.**
**Join the LEGO**®
- ** team today.
