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Marketing Manager

3 weeks ago

Singapore BAWANGCHAJI (S) PTE. LTD. Full time

**At CHAGEE, **we believe that the only constant in life is change. That is why we’re always ready to embrace changes for the better by creating new job opportunities and bringing in new talents to join us. This way, we will not only be able to grow our brand, but we’ll also be able to help you blossom into the achiever you’re meant to be.

**Job Responsibilities:

- **
- **Oversee a team of marketing designer, ops planner, 3rd party PR agency making sure all department fulfils KPI.**:

- Develop digital campaigns to increase interaction and engagement on social media platforms to create brand awareness and enhance social media presence for the brands.
- To convert sales on the brand’s official website, build social presence, and garner brand exposure.
- Manage all brand marketing campaigns such as Facebook, Instagram, Xiao Hong Shu, TikTok and etc.
- Manage and update company websites and e-shop. Plan and implementation of SEO technical and on-page optimizations.
- Monitor current market conditions as well as competitors' information to improve the effectiveness of marketing campaigns.
- Initiate content creation and copywriting in management of social media calendar.
- Coordinating with the marketing team and operation team on all marketing communications development, ensuring all promotions are planned and executed on schedule.
- Liaise with digital marketing agency to implement & optimize online advertisements through Meta/Google/Programmatic and etc to drive leads.
- Tracking the effectiveness of marketing campaigns and reporting findings to the executive team.
- Manage and monitor the day-to-day performance of social and online marketing platforms.
- Handle sales enquiry.
- Plan collaboration with partners.
- Liaise with web designer to maintain and expand e-Commerce segment.
- Work and manage PR Agencies that we are working with to expand brand awareness.
- Assist in ad-hoc marketing duties as assigned by the management.

**Job Requirements:

- **
- 5 years of relevant experience in the relevant field.
- Experience in digital marketing platforms such as digital media, and social media platforms.
- Proficiency in creative and copy writing.
- Familiar with advertising formats and campaign setups on Google Ads, GA, Meta Business, Tik Tok for Business, and Programmatic platforms is a MUST.
- Strong analytical skills to analyze data, summarizing insights across different digital touch points.
- Strong communication, time-management, and creativity skills.
- Experience in using Adobe CC, Video Editing software, video production, or digital design of marketing materials will be an added advantage.
- Excellent interpersonal skills with good communication skills and written English and Mandarin, (to liaise with Mandarin-speaking counterparts in regard to marketing planning in Mandarin).
- Proficient in MS Office (Word, Excel & PowerPoint) and attentive to details.
- Previous experience with the F&B/ beauty industry is a plus.
- Handle sales enquiry from clients.