Executive, Brand
2 weeks ago
**About Us**:
The Ascott Limited is a Singapore company that has grown to be one of the leading international lodging owner-operators. We have a portfolio of about 135,000 units in more than 200 cities across over 30 countries in Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA. Ascott pioneered Asia Pacific’s first international-class serviced residence with the opening of The Ascott Singapore in 1984. Today, the company boasts over 30 years of industry track record and award-winning brands that enjoy recognition worldwide.
**Responsibilities**:
As a 360° brand guardian, you’ll have the opportunity to build, manage and grow a global brand from end-to-end. You will be required to:
- Support the development and maintenance of brand resources including stories, standards and guidelines, and materials; collaborate closely with corporate departments at HQ and various geographies to ensure requirements are clear and relevant
- Engage with other departments and country clusters to drive flagships and brand pilots, as well as provide support for pre-opening properties, such as copywriting of brand collaterals and campaigns
- Plan, coordinate and execute brand campaigns and launches, both online and offline, that contribute to the consistent growth of brand value
- Serve as brand guardian to ensure alignment of standards and protection of IPs; update, maintain and manage brand guidelines and corporate identities including corporate stationery and internal and external signages
- Monitor, measure and analyse the positioning and performance of brands within the company and among competitors to identify opportunities and challenges
- Review and manage property images for the Brand Resource Centre and online media library.
- Manage and upload content for pre-opening hotels on brand website
**Requirements**:
- Degree/Diploma in Branding, Marketing or Communications
- Preferably 2 to 3 years of relevant experience, fresh graduates with relevant internship experience are welcome to apply
- A can-do attitude, with the ability to work both independently and as a team player
- Strong ability to prioritise and multi-task, well-organised and detailed
- Flair for writing with good command of English and Chinese languages
- Familiarity with design software, photography and videography is a plus
Only short-listed applicants will be notified.
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