Senior Marketing Programs Specialist

**Job Description**:
Your role

Are you a disruptor, breaking the paradigms of how others solve problems? Are you bold, courageous, and strategic? Is delivering impact your top motivator? We subscribe to the notion of hiring smart people and getting out of their way. If this sounds like a good fit, we need to talk

As an experienced Marketing Programs Specialist, they will be expected to plan and execute multi-touch integrated programs (including marketing events) that leverage various channels (digital inbounds, events, etc.) and support sales enablement toolkits and dashboards that streamline synergies between Marketing & Sales. Additionally, the role will need to be conversant on marketing analytics and have a strong affinity for tracking and measuring funnel velocity and conversion rates. They will report regularly to stakeholders on the efficacy of their programs and will be well-versed in designing strategic programs for product and solution uptake in mature or saturated markets.

Key responsibilities:

- Help grow and implement new digital inbound marketing strategies to drive further demand from online activity
- Analyze campaigns and targets daily and compare A/B test where necessary to ensure strategies have a measurable ROI - be agile and willing to update and change tactics where campaigns fall short of expectations
- Proactively engage with the sales teams to coordinate, communicate, and optimize the impact of marketing activities and work closely with the team to track lead flow and convert opportunities
- Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
- Build and own pre & post event promotional campaigns and lead follow up strategies
- Webinars & event execution - logistics, operations, and vendor management
- Work with account teams to ensure proper leads follow-up and help analyze overall campaign performance
- Own and build integrated marketing plan to ensure campaigns are optimized and delivered on schedule
- Employ Account Base Marketing strategies to assist in relationship & pipeline buildings
- Media support including the planning and execution of social media messages from IHS Markitapproved handles
- Maintains event landing pages EDMs, digital assets for respective events/campaign
- Work with cross-functional team to ensure campaigns effectiveness & maximize impact to pipeline growth

Desired Skills & Experiences:

- B2B demand generation marketing, ideally with a focus on integrated campaigns and ABM for Enterprise SaaS or similar (ideally >7 years)
- Experience in a global company preferred.
- Proficiency in written and spoken English is required. Chinese language capabilities a plus - Strong ability to think strategically, analytically, and creatively to break down problems and find effective solutions
- Familiarity with ABM tools, marketing platforms (Eloqua, On24.. etc), Salesforce, Google Ads/ Analytics, and reporting skills
- Digital inbound marketing skills covering a wide range of online channels
- Able to analyze large amounts of data, content, and products to develop solution sets.
- Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
- Strong problem-solving skills with the ability to create value and develop business cases for Marketing investment
- Experience working in a cross-functional, matrix organization, including the understanding of global/ regional/ country organizational dynamics

You are
- Strong analytical capabilities. Innate ability to navigate through a complex matrix organization and lead process changes. Thrive in a fast-paced connected sales and marketing environment.
- Highly collaborative
- Hands-on, goal-driven, and a positive attitude and sense of ownership
- Solid communication and interpersonal skills
- High level of accuracy and attention to detail

Flexible Working

We pride ourselves on our agility and diversity, and we welcome requests to work flexibly. For most roles, flexible hours and/or an element of remote working are usually possible. Please talk to us at the interview about the type of arrangement that is best for you. We will always try to be adaptable wherever we can.IHS Markit maintains a substance-free workplace; employees may be asked to submit to a drug test (where permitted by law). In addition, in order to comply with applicable federal, state, and local vaccine mandates (including those in place for US federal contractors), US employees may be required to provide proof of being fully vaccinated, unless they have been approved for an accommodation due to a medical reason, a sincerely held religious belief or another legally protected reason. The company also participates in the E-Verify Program to confirm eligibility to work in the US.