Lead Data Analyst
2 weeks ago
At Cheil, we are passionate about **ideas that move **.
We believe that the right idea will move seamlessly across channels: from online to offline, above the line to below the line, in-store to out-of-home. It will move brands, move products and most importantly, move people. The right idea will move everything forward.
Established in 1973 with headquarters in Seoul, South Korea, Cheil Worldwide is one of the world’s leading integrated marketing communications networks, with more than 6500 employees globally in more than 53 offices in 45 countries.
**Lead Data Analyst
**Responsibilities:
(Essential) Overall website performance analysis
- SAMSUNG.COM monthly website performance report through Adobe Analytics
- Key Performance Index(KPI) performance tracking by attribution frame work
(Visit/ Engagement/ Conversion by Traffic source/ Device/ frequency and regency/
demographic profile)
(Essential) On demand Campaign performance analysis
- Purchase propensity analysis of certain listed product in Website (Conversion by visitor’s segment)
- Hypothesis validation with the data (Hypothesis condition & Actual performance correlation)
(Essential) Web analytics tag audit
- Audit if the web site analytics tag (Web Analytics + Campaign Tag), and validate web
analytics number
- Web Analytics Tag (Adobe Analytics tag, Google Analytics) + Campaign Tag
(FB Pixel + Google Adwords)
(Additional) Dashboard building
- Transfer analytics data to Dashboard based on the given solution (Google Studio, Datorama, etc.)
- Automate the reporting process build the proper illustration chart format as executive summary
(Additional) Advanced Analytics
- More in-depth user profiling and attribution analysis by using SQL Query based on
Google Big Query
- Data is merged in Google Big Query based on Google Analytics + Google Adwords + CRM campaign
**Requirements:
**1. Technical skill set and knowledge**
Essential
- Minimum 4 years of Adobe analytics and Google Analytics
- Adobe analytics tagging through Adobe Launch and web page tag auditing
- Advanced excel skills to handle the big data by using Power Query
- Expert in using Adobe Marketing Cloud
Additional
- Good understanding of Google analytics solution (Google analytics, Google Big Query, Data studio)
- Good understanding of ETL process by using raw data of Google Analytics or Adobe Analytics through API and Python
- Hands-on experience of dashboard building by using SQL to pull the raw data from raw data source (Google Big Query) and push it to the dashboard like Tableau, Data studio, etc.
- Hands-on experience of dashboard design by using the dashboard solution
- Other data analytics experience like CRM and Paid media (Facebook ad, Google ad, etc.)
- Be a voice and driver in implementation and integration of new marketing stack technologies, and collaborate the technical engineers/developers.
Develop processes to automate and scale insights whenever possible
**2. Analytics and planning capability**
- Minimum 4 years of data analytics planning to build the analytics framework tracking the business performance and actionable insights.
- Experience in manipulating large datasets to perform cross analysis between dotcom and Adobe Analytics (or Google Analytics) to develop in-depth insights.
- Strong technical proficiency in database design, data models, techniques on data mining and segmentation.
- Problem solving skills, adept at queries, writing reports and making presentations.
- Collaborate with internal and external stakeholders to develop new reports, or enhance the existing ones based on business needs, new capabilities and opportunities.
- Clearly and concisely share complex analysis to diverse audience and stakeholders locally and regionally
**3. Project management & leadership**
- Project management to build the proper timeline of deliverable based on the team's bandwidth.
- Great communication skills to translate business requirements and answer business questions.
- Strong grasp and ability to understand business needs - translating business requirements into analytics (vice versa) and complex data analytics into business/marketing insights.
- Excellent technical and organisational skills, especially pulling up reports extracting data and utilising resources to minimise potential data delays.
- Team player and able to work independently to solve analytics issues that arises creatively.
- Demonstrate strategic and analytical leadership with capability to think out of the box, in resolving issues with client.
- Able to present analysis and insights to client strategically, to get their buy-ins with our recommendations and proposals
- Curate and create dashboards, reports and ensure stakeholders across businesses are looking at data in the right way. This includes running of ad-hoc reports for stakeholders and clients.
**4. Others**
- Able to multitask, move with flexibilitiy around different priorities in a fast paced, high demand environment
- A reliable go
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