Digital Marketing Specialist, Apac

7 days ago

Singapore GN Group Full time

Digital Marketing Specialist, APAC, GN Audio
- Can you ensure that our market-leading audio solutions target just the right audience by leading the end-to-end digital marketing processes? In this newly established role, your interpersonal and stakeholder management skills will be key.
- Jabra is a leader in engineering communications and sound solutions - innovating to empower both consumers and businesses. Proudly part of the GN Group, we are committed to letting people hear more, do more, and be more than they ever thought possible.
- Through sound and video, we help transform lives. Jabra engineering excellence leads the way, building on 150 years of pioneering work. This allows us to create integrated headsets and communications tools that help professionals work more productively; wireless headphones and earbuds that let consumers better enjoy calls, music, and media; and pioneering video conferencing solutions, enabling seamless collaboration between distributed teams.
- Jabra employs approx. 1,800 people worldwide, and reported annual revenue of DKK 6,2bn in 2019. The GN Group, founded in 1869, operates in 100 countries and delivers innovation, reliability, and ease of use. Today, GN employs 6,500 people, and is Nasdaq Copenhagen listed. GN makes life sound better.
- Do you thrive in an environment which values autonomy, ownership and creativity？
- Jabra is on a lookout for an exceptional digital marketer to join our APAC team.
- This is your chance to be an integral team-member, serving as the primary liaison and relationship manager between Jabra and our partners.
- You will get your hand on the following exciting tasks:

- Manage Jabra’s Digital marketing presence in APAC for B2B.
- Development, execution, and optimisation of paid digital efforts, including display advertising, Facebook campaign, LinkedIn, Instagram and other social media platform for APAC
- Analyse and report on all the digital campaign insights to optimise for better performance where needed
- Integrate online activities with offline marketing communications plans to ensure plans provide optimal business support
- Manage the Digital marketing budget
- Manage creative briefs to give the creative agency and direct them to deliver the project on time for digital execution
- Ensure digital design is optimised for branding, impact, SEO, web development, etc.
- Work with country marketing managers, adapting campaigns accordingly to achieve local market business goals
- Provide consultative input on digital matters
- Submit briefs to creatives / web team / edm / etc. for assistance in creation of digital assets when needed
- Adapt content for local market campaigns (material is created by a brand & marketing team, you will be responsible for localisation
- Managing campaigns Facebook & LinkedIn ad platforms, with the potential to expand to other platforms or working with 3rd party ad networks where necessary
- Assist in other digital media and marketing channels from time to time, like setting up webinars
- We imagine the following sound like you:

- Bachelor’s degree in marketing, or related field
- Minimum 3 years of progressive digital marketing experience required
- Proven track record of delivering multifaceted, digitally driven campaigns from planning through execution and leveraging data to optimise the campaign.
- Experience managing successful social media campaigns, and a solid understanding of social marketing, (influencer programs Is a bonus)
- Solid understanding of web metrics, digital analytics, with the ability to generate, analyse and interpret data using CRM and other analytical tools.
- Should be able to work under pressure and manage multiple projects across multiple regions in APAC. Also, should have the ability to prioritise, multitask, focus, lead, and influence.
- Experience delivering digital campaigns for mainstream products and services Proficient with Ad Serving Platforms
- Strong digital copywriting, design and verbal communication skills are an advantage
- B2B and B2C digital marketing experience is an advantage
- Would you like to know more?

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