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2 weeks ago
**Brand Strategy & Product Promotion**
Develop and execute multi-channel promotion strategies for traditional Chinese medicine (TCM) brands to enhance market awareness.
Lead end-to-end launch planning for new products, incorporating TCM wellness concepts for differentiated market positioning.
Oversee the development of integrated marketing campaigns across traditional and digital media, strengthening TCM cultural outreach.
- **Market Analysis & Strategy Development**
Conduct in-depth TCM industry research to analyze consumer health needs and market trends.
Prepare annual marketing budgets and ROI analysis reports to ensure optimal resource allocation.
Establish a data monitoring system and generate regular market insights reports to guide business decisions.
- **Team Leadership & Management**
Build and lead a professional TCM marketing team with a structured KPI evaluation system.
Conduct regular TCM product knowledge training and marketing skills development workshops.
Optimize sales incentive programs to ensure performance targets are met.
- **Client Relations & Business Development**
Maintain key client relationships by providing personalized TCM health solutions.
Expand B2B partnerships with wellness centers, medical institutions, and other relevant channels.
Design membership loyalty programs to enhance customer retention.
- **Professional Development**
Stay updated on TCM policies, regulations, and industry trends.
Attend domestic and international TCM conferences and marketing summits.
Research innovative ways to integrate traditional medicine with modern marketing strategies.
**Qualifications**:
- Strong foundation in TCM theory and industry characteristics.
- Proven track record in healthcare/wellness marketing.
- Excellent cross-department collaboration and cultural communication skills.
- Insightful perspective on the globalization of TCM.
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