Head of Brand Marketing, Apac

4 days ago

Singapore LINKEDIN SINGAPORE PTE. LTD. Full time

**Company Description**

Join us to challenge yourself with work that matters.

Do you want to work with a Global team that will help build the LinkedIn brand at an exciting time in our growth?

**Responsibilities**:

- Leading the APAC Brand Marketing team, setting our regional brand, social and integrated marketing strategy.
- Managing a local team of 5, and help invest in this talent to drive growth and longer term retention.
- Building a bridge between global, international, and regional teams across Brand and Social.
- Partnering with International Brand leads to ensure regional and country strategy reflects brand, creative, social and measurement priorities.
- Creating future facing recommendations, including budget and resourcing asks.
- Developing regional brand, social and integrated campaign “Center of Excellence”.
- Helping join the dots on work across teams and regions. Overseeing and supporting cross functional partnerships across B2B, Product marketing, external/internal Comms, Creator, News and Business Operations.
- Helping drive a cohesive narrative for brand in region with senior stakeholders including our regional MD, consumer teams, sales leaders and country managers.
- Country brand marketing strategy for our priority markets in-region including India and Australia.
- Overseeing in-market campaigns, and deploying international campaigns in region.
- Overseeing media spends strategy across ATL and BTL channels, with internal and external media agencies.
- Managing regional and country budgets and liaising with global finance. Overseeing country specific procurement and legal processes to drive efficiency.
- Support the development and management of Brand Partnerships and our Creator Strategy in the region.
- Support brand measurement for APAC, collaborating with external and internal partners to understand and present results.

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together.

**Qualifications**:
**Basic Qualifications**:

- 12 years+ experience in brand, consumer or product marketing

**Preferred Skills and Experience**:

- Relevant experience supporting successful campaigns in a fast-paced, high volume environment.
- Experience in people management and strong understanding of the importance of strong agency relations.
- Experienced in ATL, digital and social media from strategy to execution.
- Deep market knowledge or experience of either Australia, India or both markets.
- A consistent track record of leading and developing highly collaborative cross-functional internal and external relationships.
- Hungry to learn, problem-solve and make an impact on the organisation and its performance.
- Excellent communications skills, with the ability to influence without authority.
- Ability to think strategically and make recommendations, with a strong consumer judgment.
- Comfortable in measuring and interpreting data-driven performance & metrics.
- Ability to think creatively and propose out-of-the-box solutions.
- Possess a high degree of integrity, ownership and pride in their work, whilst having a tonne of fun along the way

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