Ecommerce Dotcom Marketing Lead

1 week ago

Pasir Panjang, Singapore Samsung Electronics Full time

**Résumé du poste**

**Rôle et Responsabilités**
- Web content management, development and enhancement to improve web traffic and conversion rate leveraging social and online platforms
- Fluent in development optimization techniques to deliver the best user experiences in the most technically efficient manner
- Operation and maintenance of corporate website, including page patrolling, content updates and A/B testing of campaigns
- Adaptation of microsites and digital creative assets such as key visuals, images and digital banners
- Liaise with internal stakeholders to ensure latest products/news/promotions are updated on the corporate website
- Responsible for day-to-day operation of corporate website using Content Management System (CMS) and Adobe Marketing cloud (AEM)
- Check and QA of corporate website content before publishing
- Provide feedback, prepare content and perform UAT for website revamp exercise
- Support creation of eDM and other online content including key visual, web banner and HMTL page
- Analyze web traffic and online campaign statistics, and review of web content using Adobe Analytic (Omniture)
- Familiarity with Sprinklr
- Support CRM strategy execution
- Contribute to the social media strategy execution
- Develop relevant community programs and drive awareness for the company’s community efforts
- Support business units in SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) to drive higher traffic to corporate website

**Skills and Qualifications**
- Degree in Marketing or a related field
- Minimum 5 years of proven working experience in digital marketing, with website management
- Team player who thrives in a fast-paced work environment
- Hands-on experience in CMS and AEM, Omniture, HTML, Adobe Photoshop and Dreamweaver
- Adequate knowledge of web design, web development, SEM and SEO
- Knowledge of online marketing and good understanding of major marketing channels
- Able to manage multiple projects concurrently
- Passionate about the science and art of digital marketing\
- Commercial awareness to secure buy-in of internal and external stakeholder partners

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