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Vp of Marketing

3 weeks ago

Remote, Singapore Kpler Full time

In a world where trades are happening faster than ever to answer our needs, where sustainability is not just an option anymore, clarity and trust in the information we trade with are a must.

So, say hello to Kpler We exist to facilitate sustainable and efficient trade to meet the changing needs of our world. To do so we've built a Data-as-a-Service solution that does exactly that across the lifecycle of a trade.

Our solution aggregates data from hundreds of sources including radar and satellite imagery as well as logistics, governmental, shipping databases and more. Intelligently connecting the dots across fragmented information landscapes, we bring to our clients a unique, real-time understanding of the trades happening all over the world, by giving them access to live information about the movement of cargos, the availability of vessels as well as the commodity storage.

To support this endeavor we have teams in more than 7 countries and 7 key locations (Paris, London, Brussels, Dubai, Singapore, Houston and New York). With individuals of various backgrounds, diverse skills, and international experiences, being global & inclusive is in our DNA

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Our values*

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Be humble - We always place the interests of the collective before your own.
- Respect and care for others - We make every person feel comfortable in their own beliefs, decisions, and perspectives.
- Take responsibility - We take ownership of our actions
- Act with integrity -We are honest and transparent in all your dealings.
- Be bold - We push the boundaries in order to improve and grow.
You’ll get to work in a truly global environment, with more than 30 nationalities speaking more than 15 languages.

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What is the job?*

Kpler is growing fast We are looking for an outstanding individual who will bring their marketing insight and experience to help us get to the next level. You will be tasked to design, build and then scale Kpler's Marketing organization to support the delivery of Kpler’s strategic goals.

The VP of Marketing role will report to our Global Head of Sales

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In this role, we will trust you to: *

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Be responsible for designing, establishing and running a marketing department that delivers outstanding results
- Designing and executing a marketing strategy worldwide
- Build, manage and coach a high-performing marketing team
- Building brand awareness and generating innovative ideas to promote the brand/product, working closely with the product and data teams to communicate the right value to our customers
- Set up and execute a performance marketing strategy that drives growth through lead generation, conversion, and brand awareness
- Develop an account-based marketing program working closely with Sales to identify the target accounts, build customized campaigns to improve conversion rates, and move those accounts forward
- Carry out data analysis around web traffic and other key metrics, including segmentation and international engagement.
- Setting up a marketing budget whilst monitoring various marketing campaigns and adjusting them to generate a high return on investment
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You are or have: *

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10+ years of marketing experience with SaaS or Data & Analytic businesses that meet businesses needs
- A collaborative attitude to work closely with our Product, Sales and Business Development teams to ensure alignment across divisions
- A data-driven approach to marketing and strong attention to detail
- Track record of building and driving successful marketing programmes, strategies, plans and delivering results
- Capacity to perform in a fast-growth environment
- Previous leadership and team-building experience
- Experience in the financial, energy, or trading sectors is a plus
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We really want you to join us because.*

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We have high ambitions and need great people to achieve these goals
- We believe Kpler makes a real difference and will continue to do so across the world
- We live by our values making it a fun and fulfilling place to work
- You’ll get to work in a global work environment: With offices in 6 countries, we come from more than 35 countries and speak more than 18 languages.
- We offer competitive compensation & benefits
LI-Remote

**Our People Pledge**

Kpler is committed to providing a fair, inclusive and diverse work-environment. We believe that different perspectives lead to better ideas, and better ideas allow us to better understand the needs and interests of our diverse, global community. We welcome people of different backgrounds, experiences, abilities and perspectives and are an equal opportunity employer.