Marketing & Communications Director - Apac Lark

Lark

Why Join Us
At ByteDance, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for millions of users across all of our products. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at ByteDance.

About the Lark APAC Marketing Team
The Lark APAC (ex-China, ex-Japan) Marketing Team is focused on increasing Lark's brand exposure, conveying Lark's value proposition and ensuring best-in-class demand generation activities. This includes developing & implementing field & digital marketing activities as well as branding & communication efforts to increase visibility and brand recognition as well as generating marketing qualified leads in the industries and countries within APAC.

**Responsibilities**:

- Oversee development and execution of the overall marketing & communications strategy, driving brand awareness, generating high-quality leads, and supporting revenue growth.
- Lead, mentor, and inspire a high-performing marketing team, fostering a culture of collaboration, innovation, and continuous improvement.
- Manage the marketing budget, allocating resources effectively to maximize ROI and achieve business objectives.
- Identify target customer segments and develop data-driven marketing campaigns that effectively reach and engage the target audience.
- Collaborate closely with the sales team to develop and execute effective sales enablement programs, ensuring alignment of marketing and sales strategies.
- Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for product differentiation.
- Monitor and analyze marketing metrics and KPIs to measure campaign effectiveness, optimize performance, and report on marketing ROI to the executive team.
- Establish and maintain strong relationships with industry influencers, media partners, and strategic alliances to enhance brand positioning and drive thought leadership.
- Develop and implement effective communication strategies to ensure consistent and compelling messaging across all stakeholders, fostering brand advocacy.
- Monitor and analyze marketing metrics and KPIs to measure campaign effectiveness, optimize performance, and report on marketing and branding ROI to the executive team.
- Establish and maintain strong relationships with industry influencers, media partners, and strategic alliances to enhance brand positioning and drive thought leadership initiatives.
- Stay updated on industry best practices, emerging trends, and new technologies in marketing, and proactively recommend innovative strategies to drive business growth.
- Keep up-to-date with Lark's product roadmap, and understand the latest functionalities and future offerings
- Stay up-to-date on industry trends and provide recommendations for enhancing our partner enablement programs
- Be an ambassador for Lark tools and values at all times
- Proven track record of at least 15 years in strategic marketing & communication roles, including 5+ years of people leadership, preferably in the SaaS industry. Previous experience working in hypergrowth startups & scale-ups across different geographies and cultures.
- Strong leadership skills with experience managing and developing high-performing marketing teams.
- Demonstrated success in developing and executing comprehensive marketing & communication strategies that drive brand awareness, customer acquisition and revenue growth.
- Proven track record of successfully developing and implementing strategies that drive brand awareness and equity.
- Strong understanding of effective communications strategies, including PR, media relations, and internal communications.
- Deep understanding of SaaS marketing, including demand generation, product positioning, pricing, and sales enablement.
- Solid experience with digital marketing channels, including SEO, SEM, social media, content marketing, and marketing automation.
- Familiarity with brand tracking and measurement tools to assess brand health and make data-driven decisions for brand optimization.
- Exceptional analytical skills, with the ability to leverage data to make informed decisions and optimize marketing performance.
- Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
- Strong business acumen and strategic thinking, with the ability to identify market opportunities and drive innovation.
- Possess a "start-up mindset": go-getter personality with the desire and ability to work in a fast-paced environment and adapt to a rapidly evolving product, organization and market
- Proven ability to work in a fast-paced, dynamic environment and effectively manage