Senior Digital Marketing Executive, Sea

8 hours ago

Singapore BTI EXECUTIVE SEARCH PTE. LTD. Full time

You will be accountable for supporting the operations aspect for the overall digital strategy for SEA market. Your work includes planning, implementing, monitoring and reporting on digital marketing campaigns across digital marketing channels.

**Digital Marketing (Regional)**
- Manage external Digital Marketing Vendor to ensure alignment with paid media/social campaign placements are being optimized with target user/segment, content, and season/marketplace to grow the brand according to global direction
- Manage budget and invoices where necessary
- Provide reports on performance and research on competitors/industry

**Social Media Management (Regional)**
- Develop and implement a social media calendar that aligns with the marketing strategies
- Assist markets by providing alternatives for social content based on product availability
- Utilize social management platforms such as Sprinklr to schedule content and monitor performance

**Website Management**
- Ensure that the product catalog is updated on a seasonal basis
- Work with External Vendor to ensure that the product catalog is synced correctly

**Requirements**:

- Diploma/Degree Holder in Marketing or equivalent
- 2 years working experience in a similar role
- Good understanding of fashion/retail and sensitive to trends in the market
- Strong Photoshop and Illustrator skills are essential
- Excel skills are required for analytical work
- Knowledge in SEO/Paid ads will be advantageous

EA Personnel Registration No. R1433708

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