Marketing Operations Manager

ByteDance

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join Us

At ByteDance, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for millions of users across all of our products. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at ByteDance.

Join the Fast-Growing BytePlus Team

BytePlus is one of the newer Business Units formed to serve global enterprise customers with our leading technology solutions. As part of the BytePlus Team, you help enterprise customers build what's next for their business. Leveraging Bytedance's cutting-edge intelligent technologies, we are devoted to developing innovative products and solutions to shape the future. We empower our clients to focus on what truly matters. Centering on inspiring innovativeness and excellence, we create life-changing solutions that impact lives around the world. You can help us to achieve our mission.

Marketing Operations includes the people, processes, technology, and data that support marketing strategies and campaigns. To be successful in this role, you will need to have experience in overseeing those components to help BytePlus marketing department operate efficiently and cohesively.

**Responsibilities**:

- Develop, manage and implement marketing department processes and procedures and adherence to processes.
- Facilitating marketing annual and bi-annual planning processes, ensuring tracking of activation of marketing planning globally
- Build global and regional marketing dashboard to monitor campaign performance and leads conversion
- Gather reporting insights, run deep-dive analyses, generate reporting cadence and translate dashboards into insights and concrete action points.
- Create lead management processes that can scale alongside the business, notably in developing advanced lead and account-based scoring methodologies.
- Create and implement lead scoring and account scoring measures to increase conversion.
- Generate and updating metrics on lead status, pipeline, revenue generation, and customer cost of acquisition (CAC).
- Develop multi-touch attribution modelling. Provide insights on marketing channel contributions to closed won business and pipeline.
- Manage and support the marketing technology ecosystem, including Pardot along with selection of new technologies.
- Conduct market and competitor analysis to further detail the effectiveness of our marketing strategy
- Ensures impact-level marketing measurement and executive reporting on marketing’s contribution to the business
- Coordinates the budget strategy and manages the budget allocation and reconciliation process
- Ensures that marketing measurement drives performance review of key functions and campaigns
- Leads data strategy development and infrastructure deployment, including technology ownership and marketing process governance
- Delivers effective communications for technology implementation, data policy, and process reengineering within marketing

**Qualifications**:

- At least 7 years of experience in a relevant role
- Ability to translate business objectives into marketing goals, measurements and operational requirements
- Analytical thinker with a natural curiosity and ability to map strategy to tactics as well as translate quantitative data into actionable recommendations
- Ability to solve problems/meet goals in creative ways with limited resources
- Ability to identify and use resources outside direct reporting structure
- Business acumen and strategic planning process
- Budget Allocation Model
- Campaign Framework and Aligned Measurement Framework
- B2B marketing domain knowledge, particularly in demand generation workflows and marketing best practices

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.