Associate/senior Associate, Content

2 days ago

Singapore NTUC Health Full time

**About Us**:
**NTUC Health Co-operative Limited (NTUC Health)** is an NTUC social enterprise that provides a comprehensive and integrated suite of quality and affordable health and eldercare services to meet the growing needs of families and their dependents. Building on close to three decades of experience and expertise, NTUC Health is among the largest providers of active ageing, senior day care, nursing home, and home personal care services in Singapore. We also serve vulnerable seniors in selected areas in Singapore through Community Case Management Services (CCMS), CREST mental health support, and a sheltered senior group home. In addition, we run a family medicine clinic.

Our purpose is to achieve health for life'; enabling healthy and fulfilling years by being a trusted partner of seniors and their families in our community.

**Responsibilities**:

- Develop and execute a comprehensive content plan aligned with organisation objectives and target audience.
- Maintain brand voice and consistency across all content touchpoints.
- Conduct keyword research and optimise content for SEO to improve organic search rankings and website traffic.
- Monitor content performance using analytics tools and adjust strategies as needed to achieve KPIs.
- Stay up-to-date with industry trends and best practices in content marketing to continuously improve content effectiveness.

**Qualifications**:

- Bachelor's degree in Marketing, Communications, Journalism, or related field.
- Proven experience as a Content Manager or similar role, with a strong portfolio of published content.
- Excellent writing and editing skills, with a keen eye for detail
- Familiarity with SEO best practices and content management systems (CMS)
- Strong project management skills, with the ability to multitask and prioritise in a fast-paced environment.
- Team player with good conceptual thinking
- Passion to make a difference in the lives of seniors and caregivers
- Experience with content marketing tools and analytics platforms (e.g., Google Analytics, SEMrush)
- Experience with media relations is a plus.

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