Digital Marketing Manager

2 days ago

Singapore Chubb INA Holdings Inc. Full time

Deliver and meet our business objectives including ROI optimization through portfolio actions and campaigns.

Develop logical, coherent and well thought-through business case for retention, cross-sell and acquisition campaigns.

Project-manage and work with internal and external stakeholders to plan and deploy retention, cross-sell and acquisition campaigns.

Lead and project-managed Chubb’s Direct Marketing (Telemarketing) Transformation initiatives; streamline and dovetail Chubb’s current and new digital initiatives in a sensible manger.

Partner with regional Data Analytics and Digital team, and local finance team to put together a single and coherent of campaign performance.

Write, recommend and edit marketing copy for optimal campaign results.

Track, analyse data and present results, findings and recommendations which will serve as learnings for the Direct Marketing (DM) team.

Collaborate with internal and external stakeholders to lead and plan the digital process including the implementation of the digital initiatives across Direct Marketing (DM) unit and its partners.

Evaluate the change impact and business readiness of the digital initiatives and propose solutions.

Manage and engage internal stakeholders including, and not limiting, to other Business Units, Legal & Compliance, Operations, and IT.

**Qualifications**:
3-5 years’ experience in Digital Analytics, Marketing Analytics in Insurance industry or Project Management for Digital (consumer goods).

Strong fundamentals in consumer marketing, marketing communications and/or advertising.

Industry experience in general insurance and product knowledge of Personal Accident, Health and Travel.

Excellent analytical skills.

Able to build regression models on Excel and sort through complex data to crystalise business implications / recommendations.

Strong project management and collaboration skills across multiple function areas.

Knowledge and/or experience in telemarketing environment and its operations is a plus.

Motivated, independent and highly organised individual

High attention to details, meticulous and able to work in an ambiguous environment with mínimal supervision.

Able to take lead and initiatives in a fast-paced environment.

Able to articulate ideas and concepts.

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