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Content and Community Engagement Lead

2 weeks ago

Singapore NOVELA INTERNATIONAL PTE. LTD. Full time

As a Content and Community Engagement Lead, you will play a key role in building and nurturing a vibrant online and offline community of beauty enthusiasts. You will lead the development of compelling content that resonates with our target audience and drives engagement across social media and community platforms. Your goal is to foster brand loyalty and strengthen relationships between Novela and its customers through innovative content strategies and community-building initiatives.

**Key Responsibilities**:
**Content Strategy & Creation**
- Collaborate with internal teams and external partners to create engaging, high-quality content (videos, newsletters, social media posts, etc.) that aligns with Novela's brand voice and resonates with the beauty community.
- Monitor trends in the beauty industry to ensure content is relevant, fresh, and innovative.
- Optimize content for SEO and track its performance using analytics tools to continuously refine the strategy.

**Community Engagement**
- Build, manage, and grow an active and engaged community of beauty enthusiasts across Novela’s social media platforms (Instagram, TikTok, XHS etc.).
- Develop and execute initiatives to increase brand awareness, customer engagement, and retention, including contests, giveaways, and influencer collaborations.
- Organize community events, both online (webinars, live streams) and offline (store events, beauty workshops), to foster direct engagement with customers.

**Influencer & Brand Advocacy Program**
- Identify, cultivate, and manage relationships with influencers, bloggers, and brand advocates who align with Novela’s values.
- Create and manage an influencer marketing strategy to promote Novela products through partnerships and collaborations.
- Track and measure the effectiveness of influencer campaigns and community initiatives, adjusting strategies to maximize impact.

**Customer Insights & Analytics**
- Gather feedback from the community to understand customer preferences, pain points, and emerging trends.
- Leverage data and analytics to identify opportunities for deeper engagement, new content ideas, and community growth.
- Prepare regular reports on content performance, community growth, and customer insights for the leadership team.

**Requirements**:

- 3-5 years of experience in content creation, social media management, and community engagement, preferably within the beauty, retail, or lifestyle industry.
- Strong ability to craft compelling narratives and create multimedia content (copywriting, visuals, videos).
- Proven track record in building and nurturing online communities through social media, events, and influencer partnerships.
- Experience in organizing and managing events or community-driven initiatives.
- Deep understanding of all major social media platforms, including best practices for engagement and growth.
- Proficiency with social media analytics tools (e.g., Google Analytics, Buffer, Sprout Social, or similar platforms) to track and measure campaign success.
- A keen interest in beauty trends, products, and industry developments.
- Basic graphic design or video editing skills are a plus.