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Assistant Director, Communications and Marketing

3 weeks ago

Clementi, Singapore Singapore University of Social Sciences Full time

**Communications and Marketing**:
**Short Description**:
Reporting to the Associate Vice President (Strategic Partnership & Engagement), the Assistant Director (Communications and Marketing) is a key member of the Communications and Marketing Team who is responsible for development and implementing a communications and marketing strategy for the University.
- Develop, lead, and execute integrated marketing communications strategies across all channels to advance the university’s reputation and promote its programmes and initiatives.
- Conceptualise media engagement strategies for the university, which includes but not limited to building and maintaining a strong and productive relationship with the media and cultivating new contacts.
- Work with schools and centres to develop quality and targeted marketing strategies to meet their specific needs within the university’s overall communications and marketing strategy.
- Provide strategic communications advice and support in areas such as digital marketing, content development and media engagement, working hand in hand with the team to deliver the best communications impact.
- Engage in planning and running of media briefings, media interviews and media events to ensure favourable and on-target media of the university.
- Track and report performance of multi-channel digital marketing campaigns on a regular basis; measure and evaluate progress; set benchmarks and provide analysis and optimisation recommendations for ongoing and future communications and marketing campaigns.
- Oversee planning, coordination, and execution of events as well as set standards for the effective and efficient management of events to ensure a positive stakeholder experience.
- Engage in crisis communications planning and management for the university.
- Plan, manage and track the team’s budget and ensure strategic utilisation to fulfil the identified scope and projects.
- Perform other related duties as assigned.

**Job Requirements**:

- _At least a bachelor’s degree or higher, preferably in communication or marketing, with at least 12 years of relevant working experience in communications and marketing functions._
- _A successful track record of developing, leading, and rolling out Integrated Marketing Communications programmes._
- _Have an established network of media contacts, and a proven ability to identify communications opportunities beyond conventional media._
- _Experience in strategic PR and marketing counsel and strategies._
- _A team player who is resourceful, detail oriented and able to manage multiple projects._
- _Have good leadership skills with ability to engender trust and teamwork among staff._
- _Excellent stakeholder management with excellent interpersonal, facilitation and communication skills. _
- _Keen ability to create interesting news angles, innovative thinking for breakthrough ideas._
- _Experience in interfacing with external vendors and marketing agencies._
- _Strong problem solving and analytical skills._
- _Always observe a code of strict confidentiality._