Marketing Technologies Delivery Manager

1 week ago

Singapore PACIFIC REFRESHMENTS PTE. LTD. Full time

Whilst this is a technical role it is vital that the individual has sound business knowledge of FMCG across Commercial and Marketing functions and can clearly understand the value chain within the Coca-Cola system.

The role will be required to provide business account management for relevant Service Management including;
- Work closely with Marketing, Media, and Business teams as essential technical partners in leveraging the multitude of digital platforms, data streams, external agencies, and emerging technology partners to drive the business and win with Coca-Cola consumer’s digital and marketing transformation.
- Provide leadership through the lens of marketing technology for both brand & market-specific needs as well as cross-country solutions and capabilities.
- **Drive the Technology**: drive unique tech contributions for Coca-Cola brands, with a strong focus on tech Platforms, Systems Integration, Data strategy, Data activation, Data Science as well as Cyber-Security, and Privacy.
- **Support the Business**: by driving better consumer targeting and media effectiveness and priorities linked to the business challenges and opportunities. You own both strategic and operational elements.
- **Transform the culture**: help elevate the Digital and data-driven IQ across the organization, and drive innovation and a culture of agility and smart risk-taking.
- Work closely with Marketers, vendors and other functions to define the portfolio and lead the implementation of marketing platforms in a way that the company achieves its growth objectives

Education \ Qualifications required:

- Degree of Masters on Information Technology \ Marketing.
- 8+ years in Consumer Marketing
- 5+ years in FMCG

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