Marketing Manager

1 week ago

Singapore Fortinet Full time

Fortinet (NASDAQ: FTNT) is a worldwide provider of network security appliances and the market leader in consolidated network security solutions. Fortinet is headquartered in Sunnyvale, Calif., with offices around the world. If you're looking for a fast-paced, challenging and rewarding environment, then Fortinet is the place for you. We are an equal opportunity employer offering exciting work, competitive compensation and benefits. Fortinet is looking for the best and the brightest to join our highly motivated team.

To accompany our exponential growth, Fortinet Singapore is seeking an experienced Marketing Manager in the IT Industry to help expand our customer and market footprint by focusing on lead generation campaigns, resellers’ recruitment and channel enablement, and brand awareness activities.

This position will also work closely with both channel and country sales to implement in-country Marketing Strategies and Plans.

**Responsibilities**:

- Drive together and work closely with other regional Marketing Programs Managers to support the development and implementation of effective Marketing Go-to-market plans and Marketing Campaigns in Singapore.
- Drive Brand awareness and Thought leadership in Singapore.
- Development and effective execution of high impact in-country Integrated Marketing/Lead Generation campaigns (Digital & Offline) to drive demand and leads for Fortinet solutions to support a strong sales pipeline.
- Responsible for in-country Lead Qualification Process from implementation and support to ensure effective follow-through and measurement of leads in order to optimize ROI of marketing budget.
- Manage and roll-out key marketing activities and events in the region such as end-customers and channel conferences, Trade exhibitions, sponsorship, advertisement, etc.
- Collaborate & Partner with Marketing and Channel teams in both International HQ and APAC to localize/adapt international campaigns and programs, ensuring consistency of Fortinet branding & messages across the countries.
- Implementation of Channel lead generation activities with Tier 1 & 2 (Gold & Platinum) channel partners including Channel enablement programs.
- Responsible for Localization & translation of Marketing assets and collaterals.
- Timely reporting on Marketing Campaigns/Programs and Budget.

**Requirements**:

- Prior experience in IT Industry, preferably IT Security or Networking.
- Understanding of, and experience in, developing and managing field marketing programs (lead generation campaigns, promotions, online advertising, events management, etc.).
- Proven track record and successes of driving Integrated Marketing campaigns (both Digital & Offline) and marketing program including both Lead Nurturing and lead scoring.
- Ability to not only plan and organize, but also execute effectively High-touch/Major Account events and programs (Fortinet seminars, roadshows/workshops and conferences).
- Positive attitude, strong work ethic, responsive, strong organization and communication skills.
- Minimum 8 years of experience in B2B marketing in the IT Sector.
- Experience with Eloqua or similar Marketing Platform and Marketing Automation processes preferred.
- Bachelor's Degree in Marketing/Business Degree required, MBA or advanced degree preferred.
- Good written and verbal communication skills in English.
- Ability to assimilate technical knowledge.
- Entrepreneurial spirit and can do attitude in a high growth environment.

Fortinet is an equal opportunity employer.

LI-JT1

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