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Growth Director
2 weeks ago
**Responsibilities:
- Responsible for the overall futures product growth performance;
- Formulation of growth strategy: design growth strategy and operational plan for futures related product across all relevant channels based on deep understanding of the business, product and relevant growth strategies;
- Execution of the growth plan: responsible for the execution of all growth activities, including hands-on execution and working with internal and external teams (marketing, PR agencies BD etc.);
- Content marketing and social media: work with various teams to produce high quality content and distribute it effectively across relevant channels (Medium, Twitter, Reddit, LinkedIn, Discord, TikTok and Telegram etc.);
- ABM and targeted campaigns: work closely with growth product and business development to design and execute effective campaigns for high quality lead generation and conversion;
- Building team: plan resources needed to achieve business objective fast and drive recruitment efforts to build the wider growth team;
- Reporting & analytics: build fact-base to monitor and report results of all activities.
Hard Skills Requirements:
- At least 3-5 years experience in a high-performance growth function, e.g., fintech company, e-commerce platform, dynamic financial services company;
- Track record of creating tangible impact on key metrics, be ready to give examples;
- Experience with B2C growth environment is strongly preferred; experience with finance, fintech or crypto is a significant advantage;
- With strong MarTech systems thinking skills - can plan, design and execute complex strategies;
- Ability and interest to learn about crypto, financial products and technologies quickly and independently.
**Other Requirements:
- Have an owner mentality to focus on short and long-term growth for the company;
- Able to understand the bigger picture and be very hands-on and practical;
- 0-to-1 mentality, not just copying what others have already done;
- Determined, ambitious yet humble, willing to work hard, take feedback and learn on the way;
- Have an entrepreneurial mindset as non-standard working hours might be required (since we are a high-growth platform operating in 24/7 crypto world);
- Like working in the team collaborative environment (not fully remote), at least half-time working from our office based on current safety measure rules.
