Lead - Digital Acquisition - Wealth Management

2 weeks ago

Singapore Citi Full time

**Job Purpose**:
Wealth Management in Banking is critical for Citi’s growth in Asia. This role will hold the digital acquisition volumes goals for affluent and high net-worth individuals and will be key in leading the digital sales strategies for these products.

The person will collaborate with product owners in Retail Banking, Digital Customer Experience, Data & Analytics, etc. to deliver the digital acquisition strategy, tactics, execution, and optimization of paid and owned campaigns across digital touch-points. Deep expertise in direct-response and performance marketing, as well as strong paid media, and martech/adtech foundations will be critical to the success of this role.

**Key Responsibilities**:

- Lead the digital acquisition sales strategy, and implement best-in-class practices across paid and owned channels
- Work with internal teams (and marketing) on best in class marketing and sales strategy
- Actively manage the funnel performance leveraging a data-first approach. Understand fall-out points throughout the conversion funnel and develop initiatives to increase yield and scale volume
- Work with market product teams on delivering against funnel needs, telesales conversions, customer experience, and overall acquisition efforts
- Deliver against sales targets, and grow sales volumes for varied lines of business that depend on digital through different phases of the buying journey
- Implement and measure campaigns to maximize channel performance across acquisition and cross-sell
- Lead and execute the test and learn agenda across product, creative, media and digital customer experience for all screen sizes. Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI
- Identify and lead integration of new capabilities and technologies to improve digital targeting (DMP, DSP) and funnel performance (analytics)
- Deliver key insights to business partners to continue to grow current and new portfolios. Lead a mobile-first approach, and design customer-centric digital sales experiences
- Partner with data management platforms, information security teams and data & analytics teams across teams
- Partner with the marketing and product teams to engineer a communication framework relevant and impactful to the customer
- Build relationships with, and leverage key media platforms across Asia and globally
- Work with a dedicated team of growth marketers to deliver organizational goals around sales and optimization
- **Job Family Group**:
Marketing
- **Job Family**:
Digital & Social Media Marketing
- **Time Type**:
Full time
- Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

View the "**EEO is the Law**" poster. View the **EEO is the Law Supplement**.

View the **EEO Policy Statement**.

View the **Pay Transparency Posting

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