Content Strategist

2 weeks ago

Singapore BYD BY 1826 (SUNTEC) PTE. LTD. Full time

**Content Strategist (Automotive Advertising)**
Full-Time | Singapore | In-House Marketing Team

**Be part of the Winning Award Brand**

**About Us**:BYD by 1826 uniquely combines car showrooms with dining experiences and is a leader in Singapore's automotive and hospitality sectors. Committed to delivering innovative and sustainable solutions to our clients. We take pride in delivering exceptional customer experiences and fostering long-term partnerships.

**Role Overview**:
**Key Responsibilities**:

- Develop clear, persuasive messaging strategies for digital ad campaigns promoting our car models.
- Create high-performing ad copy variations for A/B testing, focusing on test drives, preorders, and trade-in offers.
- Translate key selling points (e.g. COE rebates, EV savings, exclusive vouchers) into scroll-stopping headlines and scripts.
- Brief designers and video editors with clear messaging direction, hooks, and on-screen text suggestions.
- Analyze ad performance data to iterate and improve messaging based on what converts.
- Maintain a consistent tone of voice across all campaigns while tailoring for each platform.
- Conduct regular competitor analysis and review advertising trends from both car dealerships and top non-automotive brands to inspire fresh angles and improve ad performance.

**Requirements**:

- Minimum 5 years of experience in content strategy, digital copywriting, or campaign planning.
- Experience writing ad copy for car sales or high-value consumer products (e.g. property, insurance, finance).
- Strong portfolio of ad copy, campaign frameworks, or content strategies with measurable impact.
- Comfortable collaborating with marketing, creative, and media buying teams in a fast-paced environment.

**Preferred Qualifications**:

- Prior experience in automotive marketing or working with a car dealership group.
- Familiarity with COE, EV rebates, or common car buyer concerns in Singapore is a plus.
- Able to write scripts or suggest visual storytelling angles for short-form video ads.

**To Apply**:
Please submit your CV and portfolio, with samples of car campaigns, ad copy, and EDMs you've created. Applications without relevant samples will not be considered.

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