Senior Media Activation Executive

3 days ago

Singapore Essence Full time

**About Essence**

**About the role**

The Media Activation team is responsible for providing thoughtful and exciting recommendations for Paid Search and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized.

**Some of the things we'd like you to do**:

- Utilise excellent English communication skills, both verbal and written, to liaise with both the client and the team within Essence
- Managing campaign launches across Paid Search
- Responsible for In-flight campaign optimisation and hygiene to improve performance
- Responsible for producing campaign reports, including daily pacing, data inputting and providing insightful commentary and recommendations for clients
- Ensuring platform accounts align to all channel best practices, and also contributing to the ongoing evolution of best practice for your primary channel
- Providing assistance for new starters
- Interact effectively within your client team, and with the client & suppliers for your account (and taking some level of client comms ownership within your account)
- Assist with internal data maintenance, issue identification and solution development that your team conducts
- Contribute to the testing plans of your clients, suggest new ideas for testing and own this for your channel, including planning, executing & evaluating tests with methodical accuracy
- Responsible for liaising with the Ad Ops team to ensure Data Integrity reports are accurate
- Flag pacing risks to Media Activation teams

**A bit about yourself**:

- Excellent English communication skills, both verbal and written
- Communication skills in Japanese and Chinese language are a bonus, however not necessary
- At least 18 months + biddable experience (Search/GDN/Bing/Yahoo)
- Google AdWords Certification OR Doubleclick Certification
- Strong analytical skills and a natural affinity for numbers is key; You must be able to analyze raw data, draw conclusions and develop actionable recommendations as needed
- High attention to detail with an understanding of optimization levers across biddable platforms
- Great analysis skills (including quantitative analysis) and proven critical thinking capability
- Adaptable and able to flex with changes in prioritisation to meet new or changed goals
- Proficiency in Microsoft Excel is desirable

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