Portfolio Marketing Manager

The Opportunity:

Under general supervision, collaborate closely with Market Managers and cross-functional groups to identify business problems and provide data-driven solutions to optimize go-to-market strategies. Leverage business and brand knowledge to actively investigate the power of micro-targeting, segmentation and personalization to support the Avantor brand, fuel business insight and impact growth. Provide consumer segmentation insights and performance analytics to internal stakeholders who seek a deeper understanding of their target consumers and markets. Equip internal clients and stakeholders with quick, actionable intelligence they need to make informed, data-driven decisions.

What we're looking for:
Education: BE & BS in Life Sciences, MSc and MBA are preferred.

**Experience**:
- Around 10 years of experience with 2 years in similar job role- Understanding of the dynamics of the "cleanroom essentials & non-GMP chemicals”, including regulatory requirements from USFDA, USP, BP, etc.- Strong interpersonal skill & proficient communication skill for cross functional collaboration.- Problem-solving attitude, willingness to understand diverse market challenges and derive solutions by inclusive approach.- Strategic thinking & results-oriented mindset, with a proven track record of delivering consistent high revenue performance and sustainable business growth in a dynamic and competitive environment.- Willingness to travel 30% of the time.- Around 10 years of work experience with 2-3 years of experience in similar role.

How you'll thrive and create an impact:
Market Analysis and Customer Insights:

- Analyze market for thorough understanding of customers, channel partners, suppliers & competitors
- Identify key customers’ needs and trends in the biopharma Industry and semiconductor sectors to align portfolio strategies.

Go-to-Market Strategy:

- Identify and prioritize key product lines for strategic focus based on market demand and growth opportunities.
- Develop country-wise go-to-market strategies for both proprietary branded products and third-party branded products, tailored to the unique needs of each market.
- Train sales teams and channel partners on product attributes and USPs to drive effective selling.

Driving business result:

- Benchmarking pricing of competitors and develop pricing strategy for the portfolio. Work closely with the commercial team to optimize pricing for big-ticket deals and high-volume products, ensuring competitiveness and profitability.
- Design and implement sales campaigns to enhance market uptake of strategic products and drive revenue growth.
- Be responsible for cleanroom essentials & non-GMP chemicals revenue and gross margin to achieve assigned revenue target for respective countries.

Marketing and Demand Generation:

- Collaborate with the marketing communications (MARCOM) team to develop marketing collaterals and multi-channel marketing strategies for demand generation.
- Drive field marketing activities such as road shows, seminars, and trade shows to increase brand awareness and customer engagement.

Product Lifecycle Management:

- Manage the product lifecycle of strategic products, own up end to end value chain of portfolio. Play key role in critical business initiatives like sourcing, manufacturing, commercializing of products.

Cross functional collaboration:

- Collaborate with the supply chain team to optimize MTS/MTO strategy.
- Work closely with the global sourcing team to drive efficient supplier and vendor management, optimizing costs and ensuring product quality and reliability.
- Collaborate with QC & Regulatory to support sales team in effective handling of customers’ query or concerns.

Business review:

- Maintain funnel dashboard from C4C and share on monthly basis with commercials leaders. Conduct periodic reviews with commercial team to align planning & execution.
- Play active role in developing marketing plans, budget plans, and revenue planning.

Disclaimer:
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer.

Why Avantor?

Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science.

The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor.

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