Communication Specialist

Company Description
**At H&M we are on an exciting journey to become the leading destination for style, creativity and culture, empowering leaders and engaging teams. Customers and colleagues are the core of our business, in line with our transformation, we want to achieve clear ownership, fuel our salesmanship and innovative minds, enabling agility to build on our passion for customers and colleagues throughout the organization.**

**Job Description**:
As Communication Specialist & Press Officer, you contribute to added customer value, a strong brand and increased sales by ensuring high quality Media Relations and PR & Communications activities.

You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work

You plan, execute, and follow up Sales Market PR and communications activities in accordance with H&M Brand guidelines and policies. You act as a Sales Market spokesperson working with reactive and proactive media relations. You are responsible of adapting internal communication to the Sales Market’s need.

**Media relations and PR & Communications activities**
- Build trust & develop H&M’s local general media picture together with the Communications & PR Manager and proactively pitch news from H&M in selected focus areas.
- You manage local reactive media relations (press telephone and mail) together with the Communications & PR Manager, and the local media relations team, and secure that the global communications and media policies are being followed locally.
- Part of the local “after hours” press group, you handle incoming press enquiries and supporting customer service with messages during evenings and weekends.
- You act as local spokesperson in selected topics together with the Communications & PR Manager.
- Responsible for communicating H&M messages externally and internally in communications issues, together with HO and the Communications & PR Manager.
- Responsible of adapting and quality proofing press releases, including creating local press releases when relevant
- Collaborate with local customer service team in local communications on social media.
- Crisis Management in collaboration with PR & Communications Manager

**PR & COMMUNICATIONS ACTIVITIES**
- You support Sales Market Communications activities within areas such as expansion, innovation, sustainability & employer branding.

**Internal communications**
- Manage the local edition of H&Ms’ internal communication channels, including publish global and regional content, create local news and distribute H&M news
- Responsible for securing the quality and tone of voice in all translations of global material used in the internal communication channels
- Plan, execute and follow up on local internal communications activities in collaboration with other local departments such as e.g. HR
- Supports with internal communications guidance in Sales Market specific topics

**Networking & relationship building**
- Act as a brand ambassador for H&M
- Identify, monitor, interact and develop a network with current and up-coming journalists and opinion leaders in your market and work proactively (including attending relevant events)

**Follow up**
- Responsible for local earned media monitoring and analysis
- Follow up and report on KPIs and objectives connected to project responsibility, showing the connection to added customer value and the business when possible

**Qualifications**:

- A formal education within Communication, Marketing (or similar) is meriting - if not at least 3 years’ experience from similar positions and/or within PR/Communications.
- You have a strategic mindset and strong planning and prioritizing skills
- You have excellent communication skills, including fluent written and spoken local language and English. Knowledge in other languages is meriting.
- You are an excellent relationship builder.
- Fluent in Microsoft Office - Word, Powerpoint and Excel
- Experience in media relations. Meriting if within the Sales Market countries.
- Strategic experience in Corporate & Fashion PR, Internal & Crisis Comm
- Proven track results in building &/or protecting the brand through PR & media relations
- Experience in high level media analysis
- Meriting with competence within digital/tech and/or omni ways of working.

Additional Information