Customer Marketing Manager

**About us**

Treasury Wine Estates (TWE) is a premium focused, global leader in wine with strong positions in key global markets, supported by an unrivalled global footprint, business model, award-winning premium brand portfolio and a talented global team of over 2,500 people. Listed on the Australian Securities Exchange (ASX), we know that it's the thinkers, makers and doers who have the most impact as we strive towards being recognized as the world's most admired premium wine company.

TWE is the largest exporter of Australian wine to Asia, with our brands '“ especially Penfolds, Wolf Blass and Wynns - increasingly well known in the region's more established wine markets. We have exciting plans in place to develop our Country of Origin offering with recently released wines from the US, France, Chile and South Africa.

**What's in it for you**
- Attractive remuneration and healthcare benefits
- 20 days of paid annual leave per year
- Flexible work arrangement to support your wellbeing
- Outstanding career development opportunities to realise your full potential
- Collaborative and inclusive culture where people and performance thrive

**About the role**

The GTR Customer Marketing Manager is tasked with supporting value creation through effective engagement and conversion of shoppers at the point of purchase (POP). This will be achieved through execution, implementation, and evaluation in a timely fashion of Brand & Customer Marketing plans that deliver against Penfolds growth ambitions.

**Key Responsibilities/ Accountabilities**:
1. Deliver Best in class activation against aligned Penfolds Global Travel Strategy:

- Implementation of Global Brand toolkits specific to GT that drive global execution against global standards
- Implementation of Retail solutions on Penfolds against identified shopper barriers / needs
- Support of Global Permanent Visibility Strategy and submission (CAPEX)
- Search and Spin best practice globally, including Measurement and Evaluation (M&E)
- Support execution picture of success for channel Exclusive & new product launches
- Review all in-market key initiative plans and activations to ensure they are aligned to global guidance and search and spin key learnings
- Regional A&P management

2. Partnering Global Customers:

- Support Global & Regional Customer 18M activation plans against TWE and Customer Growth ambitions

3. Champion Shopper Insights:

- Partner Penfolds Global Insights team to translate shopper research insights into business driving opportunities
- Stays up to date on market and customer data to actively mine insights to be applied to Shopper strategy and/or programs.
- Support compelling case studies that showcase and support Penfolds shopper strategies for GTR
- Inject Voice of Customer and Shopper into strategic discussions

4. Trade Events, Trade Media Strategy & Execution:

- Support the execution of Key Global Travel Trade Events
- Trade PR and Media engagement lead

5. Agency Management:

- Provide quality and timely briefs for external agencies and engage fully and swiftly to ensure a superior output on brief, on budget and on time
- When required, identify vendors and lead regional purchases on GT items

6. Internal Advocacy:

- Support strong internal belief on the value creation of Global Travel within TWE through strong internal communications

7. E-Comm Strategy
- Support and execute GT E-Com Strategy as aligned internally
- Partner Global Digital to deliver optimal execution for brand awareness and conversion

**About you**
- Degree in Marketing or Business related discipline
- Minimum 5+ years customer facing sales / marketing experience within FMCG industry and preferable drinks sector
- Regional market experience preferred
- Shopper Marketing and / or Category Management experience
- Excellent interpersonal and influencing skills
- Ability to prioritise and manage several projects simultaneously
- Excellent presentation preparation and delivery
- International mind set with exposure to different cultures (priority on Asia)
- Demonstrate agility to adapt to changes effectively
- Strong planning and organisational skills

**Culture**

We bring our whole selves, we're courageous and we deliver together '“ that's our DNA. We're a passionate bunch who enjoy working together, like to have fun and keep things down-to-earth. We're brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude. We're definitely 'œglass half full'
- people and see challenges as opportunities and move with pace to achieve our goals.

**Inclusion and Diversity**

**How to apply