Operations and Marketing Manager

**Job Title: Marketing & Operations Manager**

**Location**: Singapore 058830
**Work Schedule**: 5 Days a Week (including weekends/public holidays as needed)
**Employment Type**: Full-Time
**Availability**: Immediate preferred,
**Industry**: Beauty, Wellness, Retail (Korean-Inspired Aesthetic Services)

**About Lee Na Young Aesthetic**

Lee Na Young Aesthetic is a **premium K-beauty skincare and wellness centre** offering a full spectrum of **facial, body, and hair aesthetics programmes** using innovative **Korean-inspired treatments and technology**. We are known for quality, personalized service, and results-driven beauty programs. As our brand continues to grow, we are looking for a **hands-on, results-oriented Marketing & Operations Manager** to take the lead in driving growth, managing outlets, and elevating the customer experience.

**Role Overview**
This role is ideal for a dynamic professional who is both **strategically-minded and operationally strong**. You will be responsible for developing and executing marketing strategies, leading the marketing team, and ensuring **smooth, profitable, and customer-centric operations** across multiple outlets.

**Key Responsibilities**, **Marketing Strategy & Execution**
- Develop and implement **annual marketing plans**, seasonal promotions, and new service launch strategies in various countries
- Liaise with Digital Agency on **channel marketing efforts**, including digital (social media, SEO, paid ads) and offline (in-store, events, collaborations)
- Oversee **social media strategy**, content planning, influencer/KOL engagement, and community building
- Work closely with design and content teams to ensure **high-quality marketing materials** (brochures, signage, digital banners, etc.)
- Manage the **marketing budget**, vendor relationships, and ROI tracking
- Organize and oversee **brand activations, workshops, beauty talks**, and special events
- Ensure **consistent brand messaging and visual identity** across all customer touchpoints

**Outlet Operations & Management**
- Oversee day-to-day operations across outlets to ensure **consistency in service quality, hygiene, staff productivity, and customer satisfaction**:

- Ensure each outlet complies with **Standard Operating Procedures (SOPs)**, including front desk operations, service protocols, and safety guidelines
- Manage staff schedules, outlet rosters, and manpower planning to ensure **smooth operations during peak hours**:

- Work closely with Team Manager and aesthetician to handle **company stocks, products training and new treatments**:

- Handle **customer feedback and escalations** in a professional and timely manner
- Conduct regular **outlets inspections**to maintain performance and brand standards
- Implement operational improvements based on **customer insights, staff suggestions, and industry best practices**

**Sales & Business Performance**
- Set, track, and monitor **monthly sales targets and outlet KPIs**:

- Drive in-store **upselling, cross-selling, and package promotions** through training and coaching of front-desk and therapist staff
- Analyze daily/weekly/monthly sales reports and performance metrics to identify opportunities for growth
- Manage inventory of skincare products, consumables, and treatment equipment across outlets
- Work with finance and procurement teams to **optimize cost control** and improve profit margins
- Collaborate with senior management to **introduce new revenue streams or improve existing services**

**Team Management & Training**
- Lead and mentor the **marketing and outlet operations teams**:

- Conduct regular **staff meetings, briefings, and performance reviews**:

- Coordinate onboarding and **in-house training programs** (e.g. sales skills, service protocols, product knowledge)
- Identify training needs and work with HR to schedule continuous learning for both front-line and marketing teams
- Cultivate a **positive, professional, and customer-focused team culture**

**Customer Experience & Brand Reputation**
- Ensure high levels of **customer satisfaction** and service recovery
- Monitor and respond to customer reviews and feedback (Google, Instagram, WhatsApp, etc.)
- Maintain an environment of **warm hospitality and personalized service** in all branches
- Champion the **“K-beauty” customer journey**, including pre-treatment consultations and aftercare guidance

**Requirements**:

- Diploma/Degree in **Marketing, Business Administration, Retail Management**, or related field
- Or/ Minimum **3-5 years of experience** in marketing, operations, or retail/hospitality management
- Strong leadership and interpersonal skills; experience managing teams and outlets is essential
- Proficient in digital tools and platforms**:Meta Ads, Google Ads, Canva/Adobe Suite, CRM systems, Google Analytics**:

- Great knowledge of **beauty, aesthetics, or wellness industry** preferred
- Strong time management, planning, and multi-tasking ability
- Excellent problem-solvin