Digital Marketing Executive

2 weeks ago

Paya Lebar, Singapore IDEKU TECHNOLOGY SOLUTION PTE. LTD. Full time

As we continue to expand and strengthen our online presence, we are seeking a talented and results-driven Digital Marketing Specialist to join our team. This role will primarily focus on managing our digital advertising campaigns and driving brand awareness across various online channels.

Job Responsibilities
- Develop and implement digital advertising strategies.
- Conduct thorough keyword research and audience analysis to ensure effective targeting and optimisation of ads.
- Monitor campaign performance, analyse data, and make data-driven adjustments to improve ROI and achieve advertising objectives.
- Create compelling and engaging social media content that aligns with our brand voice and identity.
- Monitor social media channels and engage with the audience, responding to comments, messages, and reviews in a timely and professional manner.
- Collaborate with the creative team to develop visual assets, including images, videos, and infographics, to enhance brand visibility and engagement.
- Produce high-quality, persuasive ad copy and creative content for digital campaigns.
- Write captivating blog posts, articles, and website content to drive organic traffic and enhance brand authority.
- Ensure all content aligns with SEO best practices, keywords, and industry trends.
- Utilize analytics tools to track and report on key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
- Provide regular reports and insights to the marketing team, identifying areas for improvement and recommending actionable strategies.
- Keep abreast of the latest trends and best practices in digital marketing, advertising, and branding.
- Continuously explore new opportunities and emerging platforms to maximise brand exposure and reach.

Job Requirements
- Bachelor's degree in Marketing, Advertising, Communications, or a related field is preferred.
- Proven work experience in digital marketing, specifically in managing digital advertising campaigns and branding efforts.
- Proficiency in using digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, social media management tools, and analytics platforms.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent written and verbal communication skills, with the ability to create compelling ad copy and engaging content.
- Familiarity with SEO best practices and understanding of organic search principles.
- Creative mindset with the ability to think strategically and generate innovative ideas.
- Strong attention to detail and organisational skills, with the ability to manage multiple projects simultaneously.
- Self-motivated and results-oriented, with a passion for driving business growth through digital marketing.

**Salary**: $1,932.48 - $5,559.28 per month

**Experience**:

- Business Development: 1 year (preferred)

Work Location: In person

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