Head, Acquisition Strategy

1 week ago

Raffles, Singapore United Overseas Bank Ltd Full time

**About UOB**:
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values - Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

**About the Department**:
The Retail function provides Personal and Business Banking customers with financial solutions tailored to their needs. We help them manage their money wisely and meet their financial goals through an extensive range of products and services. These include deposit, insurance, secured and unsecured loans, investment and wealth advisory services.

Personal Financial Services

We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.

**Responsibilities**:

- Sales Management
- Acquisition Strategy
- Customer Engagement Strategy- Optimize Productivity and CIR across all sales channel leveraging on Sales Performance and Expenses Analytics for all regional countries
- Work with the regional countries to design regional management dashboards to display critical metrics and key performance indicators.
- Work with the regional countries to develop a regional incentive framework and structure and align across the region (Regional) Scope
- Work closely with Risk Management to identify opportunities to grow sales via segment expansion, policy relaxations and other Test programs
- Drive overall customer franchise growth for Cards and Payment Products (CPP) with our omni-channel acquisition strategy and partnerships.
- Drive Channel Mix Strategy with the most efficient Cost Per Acquisition and the best Through-the-Door customer quality.
- Work with Sales Heads to ensure optimal capacity and productivity so as to meet the targeted product numbers
- Optimise Cost Per Acquisition across all channels with a strong focus on delivering a digital end to end customer onboarding process.
- Drive higher NPS for Online and Digital channels by improving turnaround time and customer experience at various touchpoints
- Perform In-depth analysis on all incentive plans to ensure Revenue:Expense(RE ratio) is at the desired level and optimal
- Observe acquisition trends and innovate new and/or hybrid channels to overcome headwinds
- Strategise and coordinate with Product Managers and Sales Heads to run sales challenges so as to drive incremental sales volumes

**Job Requirements**:

- Recognised Degree in Accountancy/Business Administration/Banking & Finance
- At least 6-8 years of relevant experience especially in the Cards and Payments space
- Strong analytical, interpersonal and communication skills
- Results-oriented, dynamic and self-driven.
- Good knowledge in Microsoft Office Applications (Excel, Powerpoint, Word)
- Always possess that curious, creative and innovative mindset.

**Be a part of UOB Family**:

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