Marketing Intern

**About us**

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are the leading direct-to-consumer womenswear brand, headquartered in Singapore, with an omni-channel presence across Indonesia and Malaysia, a retail franchise in Cambodia, and are fast expanding into international markets namely Japan, Hong Kong SAR China and United States of America.

Founded in 2010, we are proudly female-founded with more than 70% female representation across our organisation, leadership and STEM roles (#girlpower). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right).

**An internship within Brand**:
You will be responsible for supporting and contributing to the overall marketing strategy across major platforms and channels: e-commerce site, flagship store, customer relationship management, social media, media, events & activations.You will play a key role in shaping Love, Bonito throughout this exhilarating expansion phase in international expansion.

You will deep-dive into one sub-pillar during the duration of your internship, function as a full member of the team and achieve business objectives through your daily responsibilities and your team-specific projects. Projects will be shared with you in more detail during the recruitment process.

Pillars within Brand Team:

- Campaigns - HQ / Singapore / International
- Social Media
- Community
- Communications
- Content / Copywriting
- Creative - Graphic Design
- Campaigns - Japan Market Focus
- Support and participate in end-to-end campaign strategy to execution
- Contribute to new content ideas / formats for eDM, Social Media and virtual events
- Research outreach, liaise and coordinate plans with external partners to drive brand awareness and acquire new customers
- Coordinate and execute marketing collaterals and assets
- Coordinate influencer collaborations including content ideas, format, liaise and coordinate with influencers regarding their outfit picks
- Support to set up promo codes / gift card codes, loyalty rewards in the e-commerce backend
- Coordinate with event vendors / partners and execute programs and operations plans during event days
- Social Media
- Daily maintenance and organising of Love, Bonito’s JP IG Accounts + relevant folders/Docs
- Participate in brainstorming session/discussion within team on how to improve in delivery of content on all social platforms
- Participate in content creation discussion for social channels (Tik Tok, IG, Virtual Comm etc)
- Research, analyse and present new and fresh ways to approach and execute social content
- Heavily involved in content execution - photoshoots, video shoots and post-production
- Flagging up of issues that needs to be resolved
- Organising and coordinating logistics of weekly try-on items to and fro for Influencers/Content Creators
- Weekly creation of try-on items info deck to be sent to Influencers/Content Creators
- Organising and upkeep of try-on trackers and SOP for internal reference
- Community
- Digital Experiences & Events
- Assist with the coordination with vendors and execute programmes and ops plan during event days
- Assist team with execution of Love, Bonito branded event, community workshops and experiences
- Assist to propose, plan, budget and oversee specific parts of the projects which will constantly bring the #LBexperience to next levels
- Assist team with the delivery of post-experience analysis and reports on ROIs
- Outreach, liaise and coordinate plans with Partners
- Liaising with vendors for potential troubleshooting
- Work closely with internal and peripheral teams to ensure the successful execution of workshops
- Administrative support and daily upkeep of internal trackers, calendars and work requests
- Managing timelines and deadlines of marketing collaterals
- Collaborate closely with all relevant in-house teams, i.e. Product Design, Merchandising, Retail and Creative Team when it comes to launching new collections and launches.
- Virtual Communities
- Maintenance of the virtual community platforms
- Work on community initiatives aimed to deepen connections with our audiences and customers beyond physical stores
- To be hyper active on our potential community groups
- Assist in monitoring of community groups’ sentiments and engagement to ensure relevancy and engagement
- Assist with the analysis and reporting of behaviour, issues and sentiments
- LBCreate - Our Social Impact Program
- Assist with the coordination with vendors, be