Marketing Executive

2 days ago

Bedok, Singapore Canatec Pte Ltd Full time

**Responsibilities**
- Take initiative to create & update marketing materials such as product catalogue, track record,
white papers, case studies, technical proposals, presentations and company profile
- Formulate annual marketing schedule and keep track of the plans and programs - Build
product brand awareness, increase customer engagement via social media platforms and website queries,
generating new leads
- Suggest and recommend effective utilisation of budgets for campaigns and provide
expected ROI including marketing reports and analytics of the recommended implementation
- Compose and post online content on the company’s website & social media platform
- Have good basic knowledge of how each product the company carries
work - in order to better facilitate good copywriting
- Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.)
- Prepare and conduct products & services presentation
- Prepare training materials
- Create, track and maintain customer database - utilise database for suggested social marketing
campaigns or physical events / exhibitions
- Organise and manage trade fairs, exhibitions and events
- Providing pre-sale and administrative support to sales team
- Responsible for lead and database management - update database with post event
leads for future leads generation
- Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities
- Conduct customer survey for product & service improvement

**Requirements**:

- Relevant qualifications in Marketing and Communications (Diploma minimum)
- 2-3 years in marketing is required
- Experience in social media and content management
- Good understanding of marketing strategies and implementation
- Experience in formulating B2B product brochures and catalogues
- Self-driven to pick up awareness and be up to date with current DC/IoT development
- Extreme ownership and responsible with performance-driven mentality
- A strong and highly creative thinker with the ability to multi-task and adhere to deadlines
- Self -starter with proactive and hands-on attitude
- Strong and effective communicator and reliable team player with can-do-attitude
- Well-organised with a customer-oriented approach
- Good knowledge of market research techniques and databases

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