Marketing & Adtech Lead

1 week ago


Singapore Hays Full time

**Your new company**
Your new company is a leader in the financial service space, focusing on digitalisation of the finance industry. As a Marketing & AdTech Lead, you will be apart of the growing team which will help shape the future of the company, working on a myriad of interesting challenges and latest technology.

**Your new role**
- Be the leading person that overseas, designs and delivers a fully integrated advertising and marketing technology stack
- Partner with internal teams and agency vendors, lead and drive customer centric agendas like recommendation, personalisation, optimisation by building and running capabilities
- Partner with the compliance team to ensure privacy compliance throughout the MarTech and AdTech Stack
- Lead and drive marketing and advertising agenda throughout the organisation
- Be the driving force behind campaigning optimising solutions and advise on using MarTech & AdTech to help create buyer experience that drives success
- Be a technologist in planning and architecting the infrastructure of marketing stack for the company, partnering with internal teams and external agencies.

**What you'll need to succeed**
- At least 7 years of relevant experience in digital marketing or MarTech & AdTech, with expertise in recommending and executing successful digital marketing solutions
- Possess excellent communication and presentation skills, with technology background to dissect marketing data and drive strategic conversations with stake holders
- Has experience with marketing automation, content management, data analytics, audience management and other technologies related to digital marketing
- Has working knowledge of app user acquisition and tracking logic and tech platforms, including Google Tag Manager and Google Big Query
- To have practical knowledge and experience in planning & buying digital media on self-serve platforms like Facebook, Ads and other 3rd Party network

**What you'll get in return**
You will join an exciting team within a leading company that is spearheading the digitalisation of the finance industry. Be apart of this team that will help shape the future of the company and of its customers.

**What you need to do now



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